Important Social Media Trends to Watch for in 2021

Important Social Media Trends to Watch for in 2021

Christina Newberry, Sarah Dawley | HootsuiteIt’s an understatement to say this year has changed the way people and businesses use the Internet in general and social media in particular. So how will these new social media trends affect the way we use social networks in...
The Top 5 Reasons Brands Make Videos

The Top 5 Reasons Brands Make Videos

By Caroline Forsey | HubSpotVideo is fast-becoming the preferred tool for most marketers to connect with and reach new audiences.Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion...
How to Manage Your Entire Marketing Budget

How to Manage Your Entire Marketing Budget

Megan Conley | HubSpot Blog Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project.Naturally, one of the first questions you have is, “How much is...
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