Summary:
Welcome to another great episode of Startup Junkies!
On this episode, hosts Caleb Talley, Jeff Amerine, and guest host Permjot Valia sit down with Elizabeth Prenger, founder and chief brand officer of Prose Creative, a company that helps brands and individuals connect with audiences by creating authentic relationships through their content and messaging. Elizabeth is also the co-founder as well as the marketing and public relations lead at FemHealth Founders, a startup that empowers female entrepreneurs to build and lead profitable women-centric companies. Throughout the episode, Caleb, Jeff, Permjot, and Elizabeth discuss the current product landscape and how women are making their voices heard through entrepreneurship.
Show Notes:
(1:12) Introduction to Permjot
(2:10) Introduction to Elizabeth
(5:09) Elizabeth’s Entrepreneurial Origin Story
(10:45) Pain Points with the Current Product Landscape
(17:41) About Elizabeth’s New Prototype
(23:45) Launching FemHealth Founders
(27:40) The Response to FemHealth Founders
(33:28) Decision-Making Hierarchies between Women and Men
(37:38) New Postpartum Recovery Concepts
(40:25) Giving Women the Words to Identify Their Needs
(44:41) Advice to Younger Self
(48:38) Closing Thoughts
Links:
Quotes:
“One of the things I love the most about this journey of being an entrepreneur and launching these ideas is I’ve learned so much about things I wouldn’t have even considered looking into before.” – Elizabeth Prenger, (7:06)
“What I really liked and found refreshing about you [Elizabeth] was you didn’t talk about your identity, you were talking about the problem and the women who suffered from the problem and how your product solved that.” – Permjot Valia, (11:08)
“We have 80% of the buying power. Women are the primary purchaser in the retail and healthcare space. So we should be more involved. We should be making these products.” – Elizabeth Prenger, (28:43)
“If we as women feel more empowered to research, educate ourselves, ask questions, and be our own best advocate in this space, I think the outcomes of that can be really powerful. It can save lives. It can save families. It can save a lot of women.” – Elizabeth Prenger, (43:21)
Changing the Conversation on Women’s Health in Innovation
On this episode, hosts Caleb Talley, Jeff Amerine, and guest host Permjot Valia sit down with Elizabeth Prenger, founder and chief brand officer of Prose Creative, a company that helps brands and individuals connect with audiences by creating authentic relationships through their content and messaging. Elizabeth is also the co-founder as well as the marketing and public relations lead at FemHealth Founders, a startup that empowers female entrepreneurs to build and lead profitable women-centric companies. Throughout the episode, Caleb, Jeff, Permjot, and Elizabeth discuss the current product landscape and how women are making their voices heard through entrepreneurship.
Navigating the Current Women’s Product Landscape
When it comes to being an entrepreneur, especially a woman entrepreneur, you will stand apart from others if you’re highly invested in the problem you are solving. More recently, there’s been a trend where people want to be identified by how successful their startups are instead of determining if their startups are offering a needed solution. Women entrepreneurs historically have been known to innately hone in on the problem because oftentimes their startups provide products or services geared strictly towards women.
“What I really liked and found refreshing about you [Elizabeth] was you didn’t talk about your identity, you were talking about the problem and the women who suffered from the problem and how your product solved that.” – Permjot Valia, (11:08)
Having a personal insight into the problem you’re offering a solution for is imperative to the success of your startup. When it comes to products designed for women, the majority of the market has been monopolized by large global brands. However, younger generations are caring less and less about brand popularity and more about using brands they trust. They’re looking for a provocative message that is going to make them want to support smaller women-owned startups.
Changes Needed in the Feminine Product Industry
Unfortunately, there are numerous industry-leading companies that cater to women who don’t actually have women on their board. This makes it difficult for female consumers to find products made by companies that fully understand their struggles. A great way to combat this is to support female entrepreneurs who are struggling with the same issues or who are actively trying to provide comprehensive solutions.
“We have 80% of the buying power. Women are the primary purchaser in the retail and healthcare space. So we should be more involved. We should be making these products.” – Elizabeth Prenger, (28:43)
If there were more women present in the decision-making hierarchy of companies that offer feminine products, it might not be such a challenge for women to find effective products. The hard thing about women-owned startups is getting the word out about it when the market is dominated by household names. That’s why the goal of Prose Creative is to give women the words to better identify their needs.
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