Summary
Welcome back to the Startup Junkies Podcast!
Our team, Jeff Amerine, Caleb Talley, and Matthew Ward, were joined by Ryan Estes, co-founder of Kitcaster. Kitcaster is where podcasting and startup strategy meet.
Did podcasting actually save the world? Is Clubhouse going to run podcasting out of business? Check out this episode to see!
Shownotes
(1:02) Introducing Ryan Estes
(4:26) Kitcaster Business Model
(6:44) Podcasting Benefits
(9:27) Podcast Statistics From 2020-2021
(11:53) Clubhouse Vs. Podcasting
(20:28) Kitcaster Roadmap
(35:53)Advice to Younger Self
(36:58)Wrap Up
Links
Quotes
“My journey into entrepreneurship was just based on anger and resentment, ultimately. I had some terrible bosses that I was like, this can’t be my life, this is going to be horrible.” – Ryan Estes (2:06)
“I’ve kind of validated, launched, and killed many, many projects over the years. Looking for something that really resonated with me personally, and had the scale potential that made it worth my while.” – Ryan Estes (3:22)
“Really with [entrepreneurship] it’s like getting really honest with yourself. If you put 18 months into a project and it’s not working, you gotta let it go. To be able to do that, that’s a hard thing to do sometimes.” – Ryan Estes (22:51)
“Maybe you lost contact with some of your friends, it’s been three or four months– So having podcasting, hearing other guys that are hanging out or having conversations… it’s unbelievably important to kind of keep that loneliness at bay.” – Ryan Estes (10:36)
“99% of your ideas are terrible… Spend a week putting together a terrible idea and then put it away. Then develop a terrible idea and then put it away. Get in the habit of killing ideas.” – Ryan Estes (32:03)
How Podcasting Saved The World With Ryan Estes
Everyone has had a terrible boss, but how many would you have to have in order to take the risk of starting your own company?
Half-jokingly, that is how our latest guest, Ryan Estes explains his transition into entrepreneurship. Seeing what life would be like with someone in charge of him forever was not his cup of tea, and put the fire under him to get out and make something else work.
Kitcaster was launched in November of 2019 as a side project, while the majority of Ryan’s time was spent with a digital agency focusing on product services. As a result of the pandemic, the 10-year run was killed and propelled him to a full-time commitment with Kitcaster. That led to a 465% growth in the last 12 months.
“I was really happy that particularly podcasting was there to catch me in the middle of the virus.” – Ryan Estes (3:55)
Kitcaster is a “done for you” service focused on onboarding a new client alongside qualifying their audience, outcomes, and search criteria. These services include curating the pitch, pre-production, and scheduling shows on the client’s behalf.
Evolution of Podcasting
“I think when someone’s starting a podcast, try not to judge it until the 100th episode.” – Ryan Estes (6:58)
Podcasts began a lot like storytelling platforms filled with radio or talk show host personalities. Initially, businesses did not see themselves in this platform since it was run by shows focussing on true crime, celebrity drama, or even religious sermons… That is no longer the case. This platform is now home to shows that dive into education, business building, and leadership. The ability to reach a large audience even in the new normal of the pandemic cannot be regarded
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