Summary
Welcome to another episode of the Startup Junkies Podcast!
In this episode, Jeff Amerine and Matthew Ward talk with Raul Hernadez, business strategist, coach, consultant, and author. Raul assists creative founders in their company’s growth, culture, strategy, and team leveraging. Jeff and Matthew speak with Raul about things from his own journey into his consulting and coaching business, to engaging clients, work-life balance, how to define personal success, not to mention his upcoming book Productive Profits. You won’t want to miss this discussion. Thanks for tuning in!
Shownotes
(0:54) Introducing Raul Hernadez
(2:02) Backstory and journey to online business
(4:05) Themes and challenges of entrepreneurs
(5:09) Raul introduces his book
(8:47) Challenges in authorship
(10:31) Difference in guiding companies in various “early stages”
(11:37) Tips for engaging clients
(12:27) Long-term goals for Raul’s business and marketing Consulting, and executive coaching
(13:38) The “why” behind Raul’s work
(14:54) How Raul recharges and spends “free time”
(16:01) Work-life balance in 2021
(18:24) Thoughts and future for Clubhouse
(21:28) What personal success looks like for Raul
(22:04) Advice to Raul’s younger-self
(22:54) Wrap up
Links
Quotes
“Because the thing about businesses sometimes is it can be very binary. It either works or it doesn’t… It’s a balance sheet. It’s finance, it’s a product market fit. But, when you work with organic matter, with humans, it’s variable. You don’t know what you’re going to get.” (4:51)
“The train is going, but you’re building the train tracks as well. And the train doesn’t stop. In my view the train shouldn’t stop. Cause that’s your business. That’s momentum.” (11:18)
“ …and then also taking cycle time to make sure that what you’ve implemented you’re seeing and bearing the fruits of… and you may not see those fruits within the first 30 days. You might see those in 60, 90, 180 days.” (13:17)
“So there is no [work-life] balance, but I think that you can actually create harmony between both.” (17:41)
“Get on LinkedIn and connect with every single person. Build real relationships. Read a minimum of five to eight books a month.” (22:21)
“… always reading what’s relevant to the problems that you’re looking to solve. That’s what I’ve found is beneficial for my education.” (22:45)
Doing Good Work with Raul Hernandez
Success, clarity, and impact are foundational things any lucrative business should aim towards early on. How does this play out in the day-to-day operations? How does this work in the big picture of company growth in a 5, 10, or 50-year plan? Do we look to the advice of big business owners or try something new that works for you and your company’s culture?
On this week’s episode of the Startup Junkies Podcast, Raul Hernadez joined Jeff Amerine and Matthew Ward to discuss his experience in business strategizing, client coaching, marketing consulting, and authoring.
Raul takes the online business world by storm, changing lives through coaching, consulting, and guiding creative founders, business owners, and all of those in-between. His recent book, Productive Profits: The Founder’s Guide to Scaling Impact, is his labor of love, gathering his years of advice, tips, and tricks in a step-by-step format.
From his high school dream of becoming a DreamWorks or Pixar animator to landing in the realm of online business, Raul uses every opportunity in life to grow and teach. His natural abilities to coach others became apparent as he decided to multiply out his knowledge of company growth through podcasts, seminars, and writing.
Raul is a people person if there ever was one. Business growth is often impersonal, but Raul makes a point to work on the person, rather than the strategy. What makes or breaks a business is the people, not the procedure.
“Because the thing about businesses sometimes is it can be very binary. It either works or it doesn’t… It’s a balance sheet. It’s finance, it’s a product market fit. But, when you work with organic matter, with humans, it’s variable. You don’t know what you’re going to get.” (4:51)
Raul says that most success happens when a company simultaneously works on short-term and long-term goals. Day-to-day and future both have a part to play in the overall success rate of a start-up and should be treated with the same level of urgency.
“The train is going, but you’re building the train tracks as well. And the train doesn’t stop. In my view the train shouldn’t stop. Cause that’s your business. That’s momentum.” (11:18)
From B2B companies to B2C, Raul’s strategy remains the same. His ability to discern the strengths and weaknesses and push the company forward is what gains the referrals that build his client base. This along with his natural ability and enjoyment of connecting with others are what set him apart.
“Get on LinkedIn and connect with every single person. Build real relationships. Read a minimum of five to eight books a month.” (22:21)
Looking long-term, Raul plans to continue to help others grow both personally and professionally. The “why” behind his passion for coaching and business/marketing consulting all go back to the relationships he builds with his clients. Hearing another success story and making a friend are one and the same for him.
For Raul to recharge from his highly relational occupation, he must spend his free time strategically. Whether it is a bike ride, a walk with his wife, reading, or surfing, he understands that every hour he is not working, he should be seeking out his own health.
In the 2021 culture of work from home, finding the balance can be near impossible. Raul believes that since you have one life, your work is very much a part of that… even after the workday is done. The importance of finding purpose and joy in all the hours of your day is imperative.
“So there is no [work-life] balance, but I think that you can actually create harmony between both.” (17:41)
Personal success, as defined by Raul, is all about your quality of life. He not only practices this but preaches it in his daily life. Advice he would give his younger self is that it all goes back to being a self-starter, a learner, and enjoying the work you do. All of which are the foundation of his company, Do Good Work. Go check out his website, podcast, or book to hear more from this positive, encouraging one-of-a-kind startup junkie!
What choices will you make this week to be able to do good and meaningful work?
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