Summary

What does affirmative consent law reform, university sex education, and AI-powered law enforcement tools have in common? They’re all part of Stefanie Hammett’s ambitious startup, HMS.

HMS (Have More Safety · Have More Sex · Have More Space) is a consent education company with a bold 2036 goal: insert affirmative consent into all 50 state criminal codes. But getting there means building a real business — with a direct-to-consumer product line, a university B2B pilot program, and a law enforcement tech partnership with Clipper AI.

Stefanie breaks down:

• The “drip effect” strategy for getting consent education into university campuses
• Why selling to law enforcement requires showing up 17 times before they trust you
• How she balances a world-changing mission with the mechanics of actually building a startup
• Her advice to founders: presence, biohacking, and trusting your own clarity
• And more!

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Connect with Stefanie Hammett & HMS

Website

Book (Consent Codes): Available on Amazon

Instagram

LinkedIn

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Daniel Koonce

Caleb Talley

Startup Junkie

Chapters

00:00 — Intro: Selling to Law Enforcement Is a Relationship Game

00:21 — Welcome & Introducing Stefanie Hammett of HMS

01:06 — Steph’s Origin Story

02:45 — A Decade in Fortune 500: Kellogg’s & Smithfield Foods

04:30 — Moving to Bentonville & the Amazon Startup World

05:10 — Exiting Charge Card to Carbon Six

06:08 — What Is HMS?

07:11 — The Mission: Affirmative Consent in All 50 State Criminal Codes by 2036

07:47 — Why NJ & Colorado’s Consent Laws Actually Worked

10:33 — Go-To-Market Strategy: DTC, Universities & Law Enforcement

14:21 — Prevention Over Reaction

17:25 — Lessons from Corporate to Startup

19:32 — Selling to Universities: Long Cycles, Warm Intros & Meeting Users Where They Are 26:33 — The Law Enforcement Arm: Partnering with Clipper AI

33:29 — “Asking Is Hot”: What People Misunderstand About HMS

35:32 — Presence, Biohacking & Trusting Your Clarity

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