Summary
What does affirmative consent law reform, university sex education, and AI-powered law enforcement tools have in common? They’re all part of Stefanie Hammett’s ambitious startup, HMS.
HMS (Have More Safety · Have More Sex · Have More Space) is a consent education company with a bold 2036 goal: insert affirmative consent into all 50 state criminal codes. But getting there means building a real business — with a direct-to-consumer product line, a university B2B pilot program, and a law enforcement tech partnership with Clipper AI.
Stefanie breaks down:
- The “drip effect” strategy for getting consent education into university campuses
- Why selling to law enforcement requires showing up 17 times before they trust you
- How she balances a world-changing mission with the mechanics of actually building a startup
- Her advice to founders: presence, biohacking, and trusting your own clarity
- And more!
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Connect with Stefanie Hammett & HMS
Book (Consent Codes): Available on Amazon
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Chapters
00:00 — Intro: Selling to Law Enforcement Is a Relationship Game
00:21 — Welcome & Introducing Stefanie Hammett of HMS
01:06 — Steph’s Origin Story
02:45 — A Decade in Fortune 500: Kellogg’s & Smithfield Foods
04:30 — Moving to Bentonville & the Amazon Startup World
05:10 — Exiting Charge Card to Carbon Six
06:08 — What Is HMS?
07:11 — The Mission: Affirmative Consent in All 50 State Criminal Codes by 2036
07:47 — Why NJ & Colorado’s Consent Laws Actually Worked
10:33 — Go-To-Market Strategy: DTC, Universities & Law Enforcement
14:21 — Prevention Over Reaction
17:25 — Lessons from Corporate to Startup
19:32 — Selling to Universities: Long Cycles, Warm Intros & Meeting Users Where They Are 26:33 — The Law Enforcement Arm: Partnering with Clipper AI
33:29 — “Asking Is Hot”: What People Misunderstand About HMS
35:32 — Presence, Biohacking & Trusting Your Clarity
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