3월 17, 2025

409: 자신에게 베팅하고 Mallory Files와 함께 개인 브랜드를 구축하기


요약

In this engaging episode of Startup Junkies, hosts Caleb Talley, Daniel Koonce, and Jeff Amerine are joined by Mallory Files, Owner of Ozark Charcuterie Wine Bar, who shares her inspiring journey from experiencing burnout in a full-time job to creating a thriving catering service and eventually opening a successful wine bar.

Feeling the pressure of a demanding job and grappling with mental health challenges, Mallory discovered solace in creating charcuterie boards, inspired by her grandmother’s culinary finesse. Encouraged by friends and her therapist to pursue this passion, she started an Instagram page that quickly grew into a business. Despite facing personal challenges, including a difficult pregnancy, Mallory persevered, leading her business to remarkable growth through strategic social media and SEO efforts.

Mallory’s entrepreneurial spirit shines as she describes the distinct customer avatars she created for her catering and wine bar clients, as well as her decision to focus more on catering while integrating the wine bar aspect creatively. The discussion highlights her marketing strategy, emphasizing SEO over social media and targeting specific customer needs.

The hosts delve into Mallory’s efforts in managing a growing team and expanding her product offerings, all while maintaining a personalized touch. Mallory shares her vision for the future, including aspirations for personal branding and scaling her business wisely. Her story is one of resilience and strategic growth, offering valuable insights for aspiring entrepreneurs navigating similar paths. Tune in today!

메모 표시

(00:00) 소개

(03:03) Mallory’s Backstory

(07:43) Costly Convenience vs. Budget Living

(10:17) Marketing Strategies for Platforms and Audiences

(12:36) Curating an Ideal Audience

(17:34) What Goes Into a Perfect Charcuterie Board

(21:49) Custom Gourmet Platter Experience

(22:48) Balancing Kindness with Assertiveness

(26:42) Building a Personal Brand Journey

(29:24) Embracing Change in Business

(31:19) Closing Thoughts

연결

케일럽 탤리

다니엘 쿤스

제프 아메린

스타트업 중독자

스타트업 중독자 유튜브

Mallory Files

Ozark Charcuterie & Wine Bar

우리와 접촉!

당신은 자신을 스타트업 중독자라고 생각하시나요? 우리를 팔로우하여 대화에 참여하세요 인스 타 그램, 페이스북, 그리고 트위터! Startup Junkie는 모든 단계에서 이러한 기업가들과 함께 하고 싶어합니다. 우리 서비스에 대해 더 자세히 알고 싶으십니까?

오늘 저희에게 연락하십시오!

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