{"id":27,"date":"2019-03-06T17:52:08","date_gmt":"2019-03-06T22:52:08","guid":{"rendered":"https:\/\/tidy-millennium.flywheelsites.com\/after-20-some-odd-marketing-campaigns-heres-most-everything-ive-learned-about-growing-a-business\/"},"modified":"2023-11-14T16:38:39","modified_gmt":"2023-11-14T21:38:39","slug":"after-20-some-odd-marketing-campaigns-heres-most-everything-ive-learned-about-growing-a-business","status":"publish","type":"post","link":"https:\/\/startupjunkie.org\/ko\/after-20-some-odd-marketing-campaigns-heres-most-everything-ive-learned-about-growing-a-business\/","title":{"rendered":"20\uc5ec \ubc88\uc758 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc81c\uac00 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \uad00\ud574 \ubc30\uc6b4 \ub300\ubd80\ubd84\uc758 \ub0b4\uc6a9\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4."},"content":{"rendered":"<div class=\"sqs-html-content\">\n<p style=\"white-space:pre-wrap;\">\uc0ac\uc5c5\uc5d0 \ub9cc\ub2a5\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uc9c4\uc815\ud55c &quot;\uc131\uc7a5 \ud574\ud0b9&quot;\uc740 \uac70\uc758 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc73c\uba70, \uc774\uc5d0 \ub300\ud574 \ub4e3\uac8c \ub420 \ub54c\ucbe4\uc5d0\ub294 \ub9cc\ub8cc \ub0a0\uc9dc\uac00 \ud6e8\uc52c \uc9c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc624\ud788\ub824 \uc9c4\uc804\uc740 \ub300\uac1c \ub290\ub9ac\uace0 \uc2b9\ub9ac\ub294 \uce58\uc5f4\ud569\ub2c8\ub2e4. <\/p>\n<p style=\"white-space:pre-wrap;\">\uc989, \uc77c\ubc18\uc801\uc778 \uc6d0\uce59\uc740 <em>\uc874\uc7ac\ud55c\ub2e4 <\/em>\ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \uc788\uc5b4\uc11c\ub294 \uc2dc\ub300\ub97c \ucd08\uc6d4\ud55c \uac83\ub3c4 \uc788\uace0 \uc2dc\uae30\uc801\uc808\ud55c \uac83\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc0ac\uc5d0\ub294 \uad11\uace0 \ub300\ud589\uc0ac \uc18c\uc720\uc8fc\uc774\uc790 \ubbf8\uad6d\uc5d0\uc11c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 HVAC \uae30\uc5c5 \uc911 \ud558\ub098\uc758 CMO\/\uacf5\ub3d9 \uc18c\uc720\uc8fc\ub85c\uc11c \uc81c\uac00 \uc6b4 \uc88b\uac8c \uc6b0\uc5f0\ud788 \ubc1c\uacac\ud55c \uba87 \uac00\uc9c0 \ub0b4\uc6a9\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \uac00\uc9c0 \uc8fc\uc758 \uc0ac\ud56d\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \u2014 \ub2e4\uc74c \uc911 \ud558\ub098\ub77c\ub3c4 \ub208\uc379\uc744 \uc62c\ub9ac\ub294 \uacbd\uc6b0\uc5d0\ub294 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4, \ub300\ubd80\ubd84\uc740 \ub9e4\uc6b0 \ubd84\uba85\ud569\ub2c8\ub2e4. \ubb34\uc5c7 <em>~\uc774\ub2e4<\/em> \ud2b9\uc774\ud55c \uc810\uc740 \ub0b4\uac00 \uc77c\ud588\uac70\ub098 \ud568\uaed8 \uc77c\ud588\ub358 \ud68c\uc0ac\uac00 \uadf8 \ud68c\uc0ac\ub97c \ub530\ub974\ub294 \uc815\ub3c4\uc785\ub2c8\ub2e4. \uc608\uc678 \uc5c6\uc774 \uc131\uc2e4\uc131\uc774 \ud074\uc218\ub85d \ud68c\uc0ac\ub294 \uc131\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">\uc77d\uc73c\uba74\uc11c \uba85\uc2ec\ud574\uc57c \ud560 \uac83\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">1. <strong>\uacb0\uad6d \ubaa8\ub4e0 \uac83\uc740 \uc18c\ube44\uc790\uc758 \ucd5c\ub300 \uc774\uc775\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 \uc788\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/strong> \uc54c\uc544\uc694, \uc8fc\uc77c\ud559\uad50 \uc218\uc5c5\ucc98\ub7fc \ub4e4\ub9ac\uc9c0\ub9cc \uc0ac\uc2e4\uc774\uc5d0\uc694. \uc9c4\uc815\uc73c\ub85c \uc18c\ube44\uc790\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\uc740 \uc9c0\uc5ed\uc801\uc73c\ub85c\ub098 \uc804 \uc138\uacc4\uc801\uc73c\ub85c\ub098 \uacb0\uad6d\uc5d0\ub294 \uac70\uc758 \ud56d\uc0c1 \uc2b9\ub9ac\ud558\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uacb0\uad6d \uc911\uc694\ud55c \uac83\uc740 \uc18c\ube44\uc790\ubfd0\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc0d8 \uc6d4\ud2bc(Sam Walton)\uc774 \uac00\uc7a5 \uc88b\uc740 \ub9d0\uc744 \ud588\uc2b5\ub2c8\ub2e4:<\/p>\n<p style=\"margin-left:40px;white-space:pre-wrap;\">\u201c\uc0ac\uc7a5\uc740 \ud55c \uba85\ubfd0\uc785\ub2c8\ub2e4. \uace0\uac1d. \uadf8\ub9ac\uace0 \uadf8\ub294 \ub2e8\uc21c\ud788 \ub3c8\uc744 \ub2e4\ub978 \uacf3\uc5d0 \uc4f0\ub294 \uac83\ub9cc\uc73c\ub85c\ub3c4 \ud68c\uc7a5\ubd80\ud130 \uc544\ub798\ub85c \ud68c\uc0ac\uc758 \ubaa8\ub4e0 \uc0ac\ub78c\uc744 \ud574\uace0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p style=\"white-space:pre-wrap;\">2. <strong>\uad11\uace0\/\uac8c\uc2dc\ubb3c\/\uc774\uba54\uc77c\/\ub4f1\uc744 \uc77d\uc744 \uc218 \uc788\uac8c \ub9cc\ub4dc\uc138\uc694.<\/strong> \ub098\ub294 \uc6d0\ub798 \uc774 \uc139\uc158\uc744 \uc758\uacac\uc73c\ub85c \uc791\uc131\ud588\uc9c0\ub9cc \uac00\ub3c5\uc131 \uc5f0\uad6c\uc758 \uc2e4\uc81c \uacb0\uacfc\uac00 \ub354 \uc601\ud5a5\ub825\uc774 \uc788\uc744 \uac83\uc774\ub77c\uace0 \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc5ec\uae30 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n<p style=\"white-space:pre-wrap;\"><span style=\"text-decoration:underline\">\ub808\uade4\ub7ec\ud615 vs \ub9ac\ubc84\uc2a4\ud615<\/span><\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p style=\"white-space:pre-wrap;\">\ud770\uc0c9 \ubc14\ud0d5\uc5d0 \uac80\uc815\uc0c9\uc73c\ub85c \uc778\uc1c4\ub41c \ud14d\uc2a4\ud2b8: 70%\ub294 \uc88b\uc740 \uc774\ud574\ub825\uc744 \ub098\ud0c0\ub0c4<\/p>\n<\/li>\n<li>\n<p style=\"white-space:pre-wrap;\">\uac80\uc815\uc0c9 \ubc14\ud0d5\uc5d0 \ud770\uc0c9\uc73c\ub85c \uc778\uc1c4\ub41c \ud14d\uc2a4\ud2b8(\uc5ed\ubc29\ud5a5 \uc720\ud615): 0%\ub294 \uc774\ud574\ub825\uc774 \uc591\ud638\ud568\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ul>\n<p style=\"white-space:pre-wrap;\"><span style=\"text-decoration:underline\">\uc18c\ubb38\uc790 vs \ubaa8\ub450 \ub300\ubb38\uc790 \ubcf8\ubb38 \uce74\ud53c<\/span><\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p style=\"white-space:pre-wrap;\">\uc18c\ubb38\uc790: 92%\ub294 \uc88b\uc740 \uc774\ud574\ub825\uc744 \ub098\ud0c0\ub0c4<\/p>\n<\/li>\n<li>\n<p style=\"white-space:pre-wrap;\">\ub300\ubb38\uc790: 69%\ub294 \uc88b\uc740 \uc774\ud574\ub825\uc744 \ub098\ud0c0\ub0c4<\/p>\n<\/li>\n<\/ul>\n<p style=\"white-space:pre-wrap;\"><span style=\"text-decoration:underline\">\ud770\uc0c9 \ub300 \uceec\ub7ec \ubc30\uacbd<\/span><\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p style=\"white-space:pre-wrap;\">\ud770\uc0c9 \ubc30\uacbd\uc5d0 \uac80\uc815\uc0c9 \uae00\uaf34: 70%\ub294 \uc88b\uc740 \uc774\ud574\ub825\uc744 \ub098\ud0c0\ub0c4<\/p>\n<\/li>\n<li>\n<p style=\"white-space:pre-wrap;\">\ubc1d\uc740 \ud68c\uc0c9 \ubc30\uacbd\uc5d0 \uac80\uc740\uc0c9 \uae00\uaf34: 63%\ub294 \uc88b\uc740 \uc774\ud574\ub825\uc744 \ub098\ud0c0\ub0c4<\/p>\n<\/li>\n<li>\n<p style=\"white-space:pre-wrap;\">\ud68c\uc0c9 \ubc30\uacbd\uc5d0 \uac80\uc740\uc0c9 \uae00\uaf34: 33%\ub294 \uc88b\uc740 \uc774\ud574\ub825\uc744 \ub098\ud0c0\ub0c4<\/p>\n<\/li>\n<\/ul>\n<p style=\"white-space:pre-wrap;\">\uc2dc\uc0ac\uc810:<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p style=\"white-space:pre-wrap;\">\uc5ed\ud615(\uac80\uc740\uc0c9 \ubc14\ud0d5\uc5d0 \ud770\uc0c9 \uae00\uc790)\uc73c\ub85c \ub514\uc790\uc778\ud558\uc9c0 \ub9c8\uc138\uc694. \uc0ac\uc2e4, \uc774\uc81c \ub354 \uc798 \uc54c\uac8c \ub418\uc5c8\uc73c\ub2c8, \uc57c\uc0dd\uc5d0\uc11c \ubc18\ub300 \uc720\ud615\uc744 \ub9cc\ub0a0 \ub54c\ub9c8\ub2e4 \ub0ad\ube44\ub418\ub294 \ub3c8\uc744 \uc560\ub3c4\ud558\uc2ed\uc2dc\uc624.<\/p>\n<\/li>\n<li>\n<p style=\"white-space:pre-wrap;\">\ubcf8\ubb38 \ubb38\uad6c\ub97c \ubaa8\ub450 \ub300\ubb38\uc790\ub85c \uc4f0\uc9c0 \ub9c8\uc138\uc694.<\/p>\n<\/li>\n<li>\n<p style=\"white-space:pre-wrap;\">\uae00\uaf34 \uc0c9\uc0c1\uacfc \uac15\ud55c \ub300\ube44\uac00 \uc788\ub294 \ud55c \uc0c9\uc0c1 \ubc30\uacbd\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ul>\n<p style=\"white-space:pre-wrap;\"><em>\uc774 \ubaa8\ub4e0 \uc5f0\uad6c\ub294 \ucc45\uc5d0\uc11c \ub098\uc628 \uac83\uc785\ub2c8\ub2e4. <\/em><a href=\"https:\/\/www.amazon.com\/Type-Layout-Typography-Message-Across\/dp\/0962489158\/ref=sr_1_2?keywords=type+and+layout&amp;qid=1551888902&amp;s=gateway&amp;sr=8-2\" target=\"_blank\" rel=\"noopener\"><em>\uc720\ud615 \ubc0f \ub808\uc774\uc544\uc6c3<\/em><\/a><em>. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubd84\uc57c\uc5d0 \uc885\uc0ac\ud558\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \uc801\uadf9 \uad8c\uc7a5\ub429\ub2c8\ub2e4.<\/em><\/p>\n<p style=\"white-space:pre-wrap;\">\uac00\ub3c5\uc131\uc5d0 \uad00\ud574 \uc774\uc57c\uae30\ud558\ub294 \ub3d9\uc548 \uac04\ub2e8\ud55c \uc6a9\uc5b4\ub85c \uc774\uc57c\uae30\ud558\uc2ed\uc2dc\uc624. David Ogilvy\uac00 \uc790\uc2e0\uc758 \uc800\uc11c Ogilvy on Advertising\uc5d0\uc11c \uae30\uc5b5\uc5d0 \ub0a8\ub294 \ud45c\ud604\uc73c\ub85c \ud070 \ub2e8\uc5b4\ub294 \uc0ac\ub78c\ub4e4\uc744 \ud63c\ub780\uc2a4\ub7fd\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p style=\"margin-left:40px;white-space:pre-wrap;\">\u201c\uc800\ub294 \ud5e4\ub4dc\ub77c\uc778\uc5d0 OBSOLETE\ub77c\ub294 \ub2e8\uc5b4\ub97c \uc0ac\uc6a9\ud55c \uc801\uc774 \uc788\ub294\ub370, \uc8fc\ubd80\uc758 43%\uac00 \uadf8\uac83\uc774 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub294\uc9c0 \uc804\ud600 \ubaa8\ub978\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \ud5e4\ub4dc\ub77c\uc778\uc5d0\uc11c\ub294 INEFFABLE\uc774\ub77c\ub294 \ub2e8\uc5b4\ub97c \uc0ac\uc6a9\ud588\uc9c0\ub9cc \ub098 \uc790\uc2e0\ub3c4 \uadf8\uac83\uc774 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub294\uc9c0 \ubab0\ub790\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae68\ub2ec\uc558\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p style=\"white-space:pre-wrap;\">\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub0b4\uc6a9\uc744 \uc77d\uae30 \uc27d\uac8c \ub9cc\ub4e4\uba74 \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uccad\uc911\uc744 \uadf9\uc801\uc73c\ub85c \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">3. <strong>Facebook\uc758 &quot;\ub9ac\ub4dc \uc0dd\uc131&quot; \ucea0\ud398\uc778\uc740 \ud658\uc0c1\uc801\uc785\ub2c8\ub2e4.<\/strong> \ub9ac\ub4dc \uc131\uc7a5\uc774 \ud544\uc694\ud55c \ube44\uc988\ub2c8\uc2a4 \uc720\ud615\uc774\ub77c\uba74 Facebook \ub9ac\ub4dc \uc0dd\uc131 \ucea0\ud398\uc778\uc744 \uc0b4\ud3b4\ubcfc \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubc29\ubb38 \ud398\uc774\uc9c0 \ud750\ub984\uc5d0 \ub300\ud55c \uc77c\ubc18\uc801\uc778 \uad11\uace0\uc640 \ube44\uad50\ud558\uc5ec \ud14c\uc2a4\ud2b8\ud560 \ub54c\ub9c8\ub2e4 \ud6e8\uc52c \ub354 \ud6a8\uacfc\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \uc608\ub97c \ub4e4\uae30 \uc704\ud574 \uc81c\uac00 \uc9c0\ub09c \uba87 \uc8fc \ub3d9\uc548 \uc9c4\ud589\ud574 \uc628 \uc804\uad6d\uc801\uc778 \ub300\ub7c9 \ubd88\ubc95 \ud589\uc704 \ucea0\ud398\uc778\uc758 \ud604\uc7ac \ub9ac\ub4dc\ub2f9 \ube44\uc6a9\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"margin-left:40px;white-space:pre-wrap;\">Facebook \ub9ac\ub4dc \uc0dd\uc131 CPL: $31<\/p>\n<p style=\"margin-left:40px;white-space:pre-wrap;\">\ub79c\ub529 \ud398\uc774\uc9c0 CPL\uc5d0 \ub300\ud55c Facebook \uad11\uace0: $59<\/p>\n<p style=\"white-space:pre-wrap;\">\uc9d1\uc5d0\uc11c \uacc4\uc0b0\uc744 \ud558\ub294 \uc0ac\ub78c\ub4e4\uc744 \uc704\ud574 \ub9ac\ub4dc \uc0dd\uc131 \ucea0\ud398\uc778\uc740 47%\uc5d0 \ub300\ud55c \ub9ac\ub4dc\ub97c \ub354 \uc800\ub834\ud558\uac8c \uc5bb\uc2b5\ub2c8\ub2e4(\uadf8\ub9ac\uace0 \uac70\uc758 \ub3d9\uc77c\ud558\uac8c \uc804\ud658\ub429\ub2c8\ub2e4). \uc790\uc2e0\uc5d0\uac8c \ubd80\ud0c1\ud558\uace0 \ub2e4\uc74c\uc5d0 \uc9c1\uc811 \uc2dc\ub3c4\ud574 \ubcf4\uc138\uc694.<\/p>\n<p style=\"white-space:pre-wrap;\">4. <strong>\uadc0\ud558\uc758 \uc81c\ud488\uc774 \ud615\ud3b8\uc5c6\ub2e4\uba74 \uad11\uace0 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624.<\/strong> \uc88b\uc740 \uad11\uace0\ub294 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uadf8\uac83\uc744 \uc2dc\ub3c4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uae30 \ub54c\ubb38\uc5d0 \ub098\uc05c \uc81c\ud488\uc744 \ub354 \ube68\ub9ac \uc8fd\uc77c \uac83\uc785\ub2c8\ub2e4. \uc81c\ud488\uc774 \uacb0\uc815\ub418\uace0 \uace0\uac1d\uc774 \uc88b\uc544\ud560 \ub54c\ub9cc \uad11\uace0 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uc2ed\uc2dc\uc624. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uad11\uace0\uac00 \ub0b3\ub294 \uacbd\ud5a5\uc774 \uc788\ub294 \uc785\uc18c\ubb38\uc774 \ube68\ub9ac \uc0ac\ub77c\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">5.  <strong>SEO\ub294 \uac15\ub825\ud558\uc9c0\ub9cc \uc81c\ub300\ub85c \uc218\ud589\ub418\ub294 \uacbd\uc6b0\ub294 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4.<\/strong> \uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654(SEO)\ub97c \ud1b5\ud574 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub294 \uadc0\ud558\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc0ac\ub78c\ub4e4\ub85c\ubd80\ud130 \ubb34\ub8cc \ud2b8\ub798\ud53d\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ub9d0 \uc88b\uc740 \uac83 \uac19\uc8e0? \uae00\uc384, \uba87 \uac00\uc9c0 \ubb38\uc81c\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc218\ud589\ud558\uae30 \uc5b4\ub835\uace0, \uacbd\uc7c1\uc801\uc774\uba70, \uc131\uacfc\ub97c \uac70\ub450\ub294 \ub370 \uc624\ub79c \uc2dc\uac04\uc774 \uac78\ub9bd\ub2c8\ub2e4. \uc790\uc2e0\uc774 \ud558\ub294 \uc77c\uc744 \uc2e4\uc81c\ub85c \uc54c\uace0 \uc788\ub294 SEO \uc804\ubb38\uac00\ub97c \ucc3e\ub294 \uac83\ub3c4 \uac70\uc758 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">\ub098\uc758 \ucda9\uace0? \uc2a4\uc2a4\ub85c \ubc30\uc6b0\uc2ed\uc2dc\uc624. \uc774\ub294 \ub9e4\uc6b0 \uc7ac\ubbf8\uc788\uc73c\uba70 \uc774\ub97c \ud1b5\ud574 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5c4\uccad\ub09c \uac00\uce58\ub97c \ucd94\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc801\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \ube14\ub85c\uadf8\ub97c \uc77d\uc73c\uba74\uc11c \ubc30\uc6e0\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/moz.com\/blog\" target=\"_blank\" rel=\"noopener\">\ubaa8\uc988<\/a> \uadf8\ub9ac\uace0 <a href=\"https:\/\/ahrefs.com\/blog\/\" target=\"_blank\" rel=\"noopener\">\uc544\ub808\ud504\uc2a4<\/a>, Google\uc5d0\uc11c \uc21c\uc704\uac00 \ub192\uc740 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc5f0\uad6c\ud558\uace0 \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc81c\uac00 \uac00\uc7a5 \uc88b\uc544\ud558\ub294 Rust\ub77c\ub294 \ube44\ub514\uc624 \uac8c\uc784\uc744 \uae30\ubc18\uc73c\ub85c \ube14\ub85c\uadf8\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \ub098\ub294 \uadf8\uac83\uc744 \uc77c\uc885\uc758 \ub300\ud559\uc6d0 \uc218\uc900\uc758 SEO \uacfc\uc815\uc73c\ub85c \ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uba87 \ub2ec\uc774 \uc9c0\ub098\uace0 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc778 \ub05d\uc5d0 \uc800\ub294 \uc778\ud130\ub137\uc5d0\uc11c \uc0c1\uc704\uad8c\uc5d0 \uc788\ub294 Rust \uc6f9\uc0ac\uc774\ud2b8 \uc911 \ud558\ub098\ub97c \uac16\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<div\n        class=\"image-block-outer-wrapper          layout-caption-below          design-layout-inline          combination-animation-none          individual-animation-none          individual-text-animation-none\"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"sqs-block-image-figure              intrinsic\"\n            style=\"max-width:1015px;\"\n        ><\/p>\n<div\n              \n              \n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n              \n  \n\n          ><\/p>\n<div class=\"sqs-image-shape-container-element                                              has-aspect-ratio\" style=\"                position: relative;                                  padding-bottom:63.85714340209961%;                                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);              \"\n              ><\/p>\n<p>                <img data-stretch=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887933584-CBE8XQZW0UJ1IERESPQ2\/rust_google.png\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887933584-CBE8XQZW0UJ1IERESPQ2\/rust_google.png\" data-image-dimensions=\"1015x648\" data-image-focal-point=\"0.5,0.5\" alt=\"One of the top keywords for Rustyard.com (video results removed)\" data-load=\"false\" width=\"1015\" height=\"648\" sizes=\"100vw\" style=\"display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887933584-CBE8XQZW0UJ1IERESPQ2\/rust_google.png?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887933584-CBE8XQZW0UJ1IERESPQ2\/rust_google.png?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887933584-CBE8XQZW0UJ1IERESPQ2\/rust_google.png?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887933584-CBE8XQZW0UJ1IERESPQ2\/rust_google.png?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887933584-CBE8XQZW0UJ1IERESPQ2\/rust_google.png?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887933584-CBE8XQZW0UJ1IERESPQ2\/rust_google.png?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887933584-CBE8XQZW0UJ1IERESPQ2\/rust_google.png?format=2500w 2500w\" loading=\"lazy\" decoding=\"async\" data-loader=\"sqs\"><\/p><\/div>\n<\/p><\/div><figcaption class=\"image-caption-wrapper\">\n<div class=\"image-caption\">\n<p>Rustyard.com\uc758 \uc0c1\uc704 \ud0a4\uc6cc\ub4dc \uc911 \ud558\ub098(\ub3d9\uc601\uc0c1 \uacb0\uacfc \uc0ad\uc81c\ub428)<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"sqs-html-content\">\n<p style=\"white-space:pre-wrap;\">SEO\ub97c \ubc30\uc6b0\ub294 \ub370 \uc2dc\uac04\uc744 \ud22c\uc790\ud558\uba74 \ud3c9\uc0dd \uacbd\uc7c1\uc5c5\uccb4\ubcf4\ub2e4 \uc6b0\uc704\ub97c \uc810\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">6. <strong>\uadc0\ud558\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \uc7a0\uc7ac \uad6c\ub9e4\uc790\ub97c \ucd5c\ub300\ud55c \ud3ed\ub113\uac8c \ub300\uc0c1\uc73c\ub85c \uc0bc\uc73c\uc2ed\uc2dc\uc624.<\/strong> \ud53c\uc790 \uac00\uac8c\ub97c \uc6b4\uc601\ud558\uace0 \uc788\ub2e4\uba74 \ud53c\uc790\ub97c \ub9ce\uc774 \uba39\ub294 \uc0ac\ub78c\ub4e4\ub9cc\uc744 \ud45c\uc801\uc73c\ub85c \uc0bc\uaca0\ub2e4\ub294 \uc0dd\uac01\uc740 \uc78a\uc5b4\ubc84\ub9ac\uc138\uc694. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc2e4\uc81c\ub85c\ub294 \uadf8 \ubc18\ub300\uc785\ub2c8\ub2e4. \uc989, \ub300\ubd80\ubd84\uc758 \uc131\uc7a5\uc740 &quot;\uc77c\ubc18&quot; \uc0ac\uc6a9\uc790\uc758 \uc81c\ud488 \uc18c\ube44 \uc99d\uac00\uc5d0\uc11c \ube44\ub86f\ub41c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n<p style=\"white-space:pre-wrap;\">\ub098\ub294 \uc774\uac83\uc744 \ubaa8\ub450\uc5d0\uac8c \uce5c\uc219\ud55c \ube0c\ub79c\ub4dc\uc778 \ucf54\uce74\ucf5c\ub77c\ub85c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \ucf5c\ub77c \uace0\uac1d\uc774 1\ub144\uc5d0 \uba87 \uac1c\uc758 \ucf5c\ub77c\ub97c \uad6c\ub9e4\ud55c\ub2e4\uace0 \ucd94\uce21\ud558\uc2dc\ub098\uc694? 365 \u2014 \ub9e4\uc77c \ud558\ub098\uc529? 52 \u2013 \ub9e4\uc8fc \ud558\ub098\uc529? \uc544\ub2c8\uc694. 1\ub144\uc5d0 2\ubc88 \uc2dc\ub3c4\ud574 \ubcf4\uc138\uc694. \ub530\ub77c\uc11c \ucf54\uce74\ucf5c\ub77c\uc758 \uac00\uc7a5 \ud070 \uc131\uc7a5 \uae30\ud68c\ub294 \ub2e8\uc21c\ud788 \uc77c\ubc18\uc801\uc778 \ucf54\uce74\ucf5c\ub77c \uad6c\ub9e4\uc790\uc758 \uc5f0\uac04 \uad6c\ub9e4\uc728\uc744 2\uba85\uc5d0\uc11c 3\uba85\uc73c\ub85c \ub298\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. \uac11\uc790\uae30 \uadf8\ub4e4\uc758 \ub9c9\ub300\ud55c \uad11\uace0 \uc608\uc0b0\uc774 \uc774\ud574\ub418\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">\uc774 \uc8fc\uc81c\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 <em>\uace0\ub3c4\ub85c<\/em> Byron Sharp\uc758 &quot;\ube0c\ub79c\ub4dc \uc131\uc7a5 \ubc29\ubc95&quot;\uc744 \uc77d\uc5b4 \ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4(\ud2b9\ud788 \uc704\uc758 \ucf54\uce74\ucf5c\ub77c \ud1b5\uacc4\uc5d0 \ud68c\uc758\uc801\uc778 \uacbd\uc6b0).<\/p>\n<p style=\"white-space:pre-wrap;\">7. <strong>Google Adwords(\ud604\uc7ac Google Ads) \ucea0\ud398\uc778\uc740 \ub2e8\uae30 ROI\uac00 \uac00\uc7a5 \ub192\uc740 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/strong> \uc65c? \uae00\uc384\uc694, \ub300\ubd80\ubd84\uc758 \uad11\uace0\ub294 \uadc0\ud558\uc758 \uc81c\ud488\uc774 \ud544\uc694\ud558\uc9c0 \uc54a\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. <em>\uc9c0\uae08 \uc774 \uc21c\uac04<\/em>. AdWords\ub97c \uc0ac\uc6a9\ud558\uba74 \uc774\ubbf8 \uadc0\ud558\uac00 \uc81c\uacf5\ud558\ub294 \uc81c\ud488\uc744 \ucc3e\uace0 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc801\uc808\ud55c \ud310\ub9e4 \ud64d\ubcf4 \ubb38\uad6c\ub9cc \uc81c\uc2dc\ud558\uba74 \ub429\ub2c8\ub2e4. \uc81c \uacbd\ud5d8\uc0c1 \uc774\ub294 ROAS(\uad11\uace0\ube44\uc218\uc775\ub960)\uac00 \ub9e4\uc6b0 \ub6f0\uc5b4\ub0a9\ub2c8\ub2e4. <\/p>\n<p style=\"white-space:pre-wrap;\">\ud558\uc9c0\ub9cc \uc8fc\uc758\ud560 \uc810\uc740 AdWords \uad11\uace0\ub294 \uacbd\uc7c1\uc774 \ub9e4\uc6b0 \uce58\uc5f4\ud558\uace0 \ubcf5\uc7a1\ud558\uba70 \uae08\uc138 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc81c\ub300\ub85c \ud558\ub4e0\uac00 \uc544\ub2c8\uba74 \uac00\uc871 \ub18d\uc7a5\uc744 \ud314\uc544\uc57c \ud558\ubbc0\ub85c \uc804\ub2e8\uc9c0\ub97c \ub098\ub220\uc8fc\ub294 \uc77c\uc744 \uacc4\uc18d\ud558\uc138\uc694. \uc774\uac83 <a href=\"https:\/\/adespresso.com\/blog\/google-adwords\/\" target=\"_blank\" rel=\"noopener\">\uae30\uc0ac<\/a> \ud559\uc2b5\uc744 \uc2dc\uc791\ud558\ub294 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">8. <strong>\uc5b4\ub5a4 \uc77c\uc744 \uc27d\uac8c \ucd94\uc801\ud560 \uc218 \uc5c6\ub2e4\uace0 \ud574\uc11c \uc2e4\ud589\ud560 \uac00\uce58\uac00 \uc5c6\ub2e4\ub294 \uc758\ubbf8\ub294 \uc544\ub2d9\ub2c8\ub2e4.<\/strong> \uc54c\ubca0\ub974\ud2b8 \uc544\uc778\uc288\ud0c0\uc778\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud55c \uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4. \u201c\uc911\uc694\ud55c \ubaa8\ub4e0 \uac83\uc774 \uc140 \uc218 \uc788\ub294 \uac83\uc740 \uc544\ub2c8\uba70, \uc140 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uac83\uc774 \uc911\uc694\ud55c \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.\u201d \uadf8\uac83\uc740 \uacfc\ud559\uc5d0\uc11c\ub3c4 \uc0ac\uc2e4\uc774\uace0 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub3c4 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. 21\uc138\uae30\uc758 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc9d1\ucc29\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ubbff\uc74c\uc758 \uc694\uc18c\ub294 \ud56d\uc0c1 \uc788\uc5b4\uc654\uace0 \uc55e\uc73c\ub85c\ub3c4 \uadf8\ub7f4 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc744 \uc54c\uace0 \uc788\uace0 \uba38\ub9bf\uc18d\uc5d0\uc11c \ub5a0\uc624\ub974\ub294 \ucea0\ud398\uc778\uc774 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uadc0\ud558\uc758 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83 \uac19\uc740 \ub290\ub08c\uc774 \ub4e0\ub2e4\uba74, \ud310\ub9e4\uae4c\uc9c0 \uc644\ubcbd\ud558\uac8c \ucd94\uc801\ud560 \uc218 \uc5c6\ub2e4\ub294 \ub450\ub824\uc6c0 \ub54c\ubb38\uc5d0 \ud3ec\uae30\ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. \uadf8\uac83.<\/p>\n<p style=\"white-space:pre-wrap;\">\uc720\uba85\ud55c \uc608\ub294 2000\ub144\ub300 \ucd08\ubc18 Clif Bar\uac00 \ub300\uaddc\ubaa8 TV \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub77c\ub294 \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc758 \uc870\uc5b8\uc744 \ubb34\uc2dc\ud558\uace0 \ub300\uc2e0 \uc790\uc804\uac70 \ud0c0\ub294 \uc0ac\ub78c\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uc774\ubca4\ud2b8 \ub9c8\ucf00\ud305(\ucd94\uc801\uc774 \uac70\uc758 \ubd88\uac00\ub2a5\ud568)\uc744 \uac15\ud589\ud55c \uac83\uc785\ub2c8\ub2e4. 10\ub144 \ud6c4, \uadf8\ub4e4\uc740 $5\uc5b5\uc5d0\uc11c $10\uc5b5 \uc0ac\uc774\uc758 \uc218\uc775\uc744 \uc62c\ub9b4 \uac83\uc73c\ub85c \ucd94\uc815\ub429\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">9. <strong>\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uad11\uace0\ub97c \ud53c\ud558\uc138\uc694.<\/strong> \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uce74\ud14c\uace0\ub9ac(\ud0c4\uc0b0\uc74c\ub8cc, \uc8fc\ub958, \ud328\uc158 \ub4f1)\uc5d0 \uc18d\ud558\uc9c0 \uc54a\ub294 \ud55c \uad11\uace0\ub97c \uae30\ub2a5\uc801\uc73c\ub85c \uc720\uc9c0\ud558\uc138\uc694. \uc774\ub294 \ub0ae\uc740 \uac00\uaca9\uc774\ub098 \uc6b0\uc218\ud55c \ud488\uc9c8\uacfc \uac19\uc740 \ud655\uc2e4\ud55c \uc774\uc810\uc744 \uc18c\ube44\uc790\uc5d0\uac8c \ud310\ub9e4\ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. <\/p>\n<p style=\"white-space:pre-wrap;\">\ub9ce\uc740 \uae30\uc5c5\uc740 \uc18c\ube44\uc790\uac00 \uc2e4\uc81c\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \uac16\uace0 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\uc5ec \ubb38\uc81c\ub97c \uacaa\uc2b5\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uacbd\uc6b0 \uc18c\ube44\uc790\ub294 \uadc0\ud558\ub098 \uadc0\ud558\uc758 \ud68c\uc0ac\uc5d0 \ub300\ud574 \ub450 \ubc88 \ub4a4\uc9d1\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc81c \uc0dd\uac01\uc5d0\ub294 Claude Hopkins\ucc98\ub7fc \uc18c\ube44\uc790\uac00 100% \uc774\uae30\uc801\uc774\uba70 \uac00\ub2a5\ud55c \ucd5c\uc800 \uac00\uaca9\uc73c\ub85c \uc6d0\ud558\ub294 \uac83\uc744 \uc5bb\uae30 \uc704\ud574 \ud68c\uc0ac\ub97c \uc774\uc6a9\ud560 \uac83\uc774\ub77c\uace0 \ubbff\ub294 \uac83\uc774 \ub354 \ud604\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">\uc88b\uc740 \uc608\uac00 \ub0b4\uac00 \uc18d\ud55c \uc0b0\uc5c5, \uc989 \ub09c\ubc29 \ubc0f \ub0c9\ubc29\uc785\ub2c8\ub2e4. \ub098\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc9d1\uc5d0 \uc549\uc544 Franklin Heating &amp; Air&#039;s\uc5d0 \ub300\ud574 \uc0dd\uac01\ud558\uace0 \uc788\ub2e4\uace0 \ubbff\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.savewithfranklin.com\" target=\"_blank\" rel=\"noopener\">\uac00\uaca9\ub3c4 \uc800\ub834\ud558\uace0 \uc0c9\uc0c1\ub3c4 \uc608\uc05c \ub808\ub4dc<\/a>, \ud604\uc2e4\uc740 \uadf8\ub807\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 HVAC \uc2dc\uc2a4\ud15c\uc774 \uace0\uc7a5\ub0a0 \ub54c \uc77c\ub144\uc5d0 \ud55c\ub450 \ubc88 \uc815\ub3c4 \uc6b0\ub9ac\ub97c \ub3cc\ubd05\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8\uac70 \uc54c\uc544? \uad1c\ucc2e\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">10. <strong>\ubaa8\ub4e0 \uac83\uc744 \ud14c\uc2a4\ud2b8\ud558\uc2ed\uc2dc\uc624. \uadf8\ub9ac\uace0 \ub098\ub294 \ubaa8\ub4e0 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/strong> \ub0b4 \uacbd\ud5d8\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud305 \uacb0\uacfc\ub97c \uac1c\uc120\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \uad11\uace0\/\uac8c\uc2dc\ubb3c\/\uba54\uc2dc\uc9c0 \ub4f1\uc744 \uc11c\ub85c \uc9c0\uc18d\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n<p style=\"white-space:pre-wrap;\">\uadf8\ub7ec\uae30 \uc704\ud574\uc11c\ub294 \uba3c\uc800 \ucd94\uc801\ud560 \uc758\ubbf8 \uc788\ub294 \uc9c0\ud45c\ub97c \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \ucc3d\ucd9c\ub41c \ub9e4\ucd9c\uc740 \ubd84\uba85\ud788 \ucd5c\uace0\uc758 \uc9c0\ud45c\uc774\uc9c0\ub9cc \uc774\ub97c \ud56d\uc0c1 \ud604\uc7ac \uc218\ud589 \uc911\uc778 \uc791\uc5c5\uacfc \uc644\ubcbd\ud558\uac8c \uc5f0\uacb0\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc885\uc885 \uadf8\ub7f4 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, AdWords \uad11\uace0\ub294 \ud074\ub9ad\ub960\ub85c \uac00\uc7a5 \uc798 \uce21\uc815\ub418\uba70 \uc774\ub294 \uc798 \uc791\ub3d9\ud569\ub2c8\ub2e4. CTR\uc740 \uad11\uace0\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \uac83\uc744 \ud3ec\uad04\ud558\uace0 \ub2e4\ub978 \uad11\uace0\uc640 \uc27d\uac8c \ube44\uad50\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ud574\ub2f9 \uc0ac\uc6a9 \uc0ac\ub840\uc5d0 \ub300\ud55c \ud6cc\ub96d\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">\uc720\ub8cc \uad11\uace0\uc640 \uac19\uc740 \uba85\ubc31\ud55c \uac83\uc5d0\uc11c\ub3c4 \uba48\ucd94\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. \uacfc\uac70\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ud5e4\ub4dc\ub77c\uc778, \ub79c\ub529 \ud398\uc774\uc9c0 \ubcf8\ubb38 \ubb38\uad6c, \uc2ec\uc9c0\uc5b4 \uc774 \ud398\uc774\uc9c0 \ud558\ub2e8\uc5d0 \uc788\ub294 \uc791\uc740 \ubc14\ub2e5\uae00\uae4c\uc9c0 \ubaa8\ub4e0 \uac83\uc744 \ud14c\uc2a4\ud2b8\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \ub300\uba74\ud558\ub294 \uc790\uc0b0\uc744 \ub04a\uc784\uc5c6\uc774 \ud14c\uc2a4\ud2b8\ud558\uba74 \uacb0\uacfc\uac00 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">11. <strong>\ud070 \uc544\uc774\ub514\uc5b4\uac00 \uc5c6\uc73c\uba74 \ucea0\ud398\uc778\uc740 \ubc24\uc758 \ubc30\ucc98\ub7fc \uc9c0\ub098\uac08 \uac83\uc785\ub2c8\ub2e4.<\/strong> \uadf8\uac83\uc740 David Ogilvy\uc758 \uc624\ub798\ub41c \uc778\uc6a9\ubb38\uc774\uc9c0\ub9cc \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uc778\uac04\uc740 \uc774\uc804\uc5d0 \ubcf8 \uac83\uc744 \ubb34\uc2dc\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadc0\ud558\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \ubc14\uc05c \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\ub824\uba74 \ub6f0\uc5b4\ub09c \uae30\uc220\uacfc \ucc3d\uc758\uc131\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \ube44\uc815\uc0c1\uc801\uc778 \uc77c\uc744 \ud558\ub294 \uac83\uc744 \ub450\ub824\uc6cc\ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. \ud2b9\ud788 \uc5c5\uacc4 \uac70\ub300 \uae30\uc5c5\uacfc \uacbd\uc7c1\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4. <\/p>\n<p style=\"white-space:pre-wrap;\">\ub3d9\uc2dc\uc5d0, \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uc790\uc2e0\uc744 \ubc14\ubcf4\ub85c \ub9cc\ub4e4\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. \uc804\uc124\uc801\uc778 \uad11\uace0 \ub2f4\ub2f9\uc790 Bill Bernbach\uac00 \ub9d0\ud588\ub4ef\uc774 \ucc9c\uc7a5\uc5d0 \uc811\ucc29\uc81c\ub85c \ubd99\uc778 \ub0a8\uc790\uac00 \ub4f1\uc7a5\ud558\ub294 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uba74 \ubaa8\ub4e0 \uc0ac\ub78c\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\uc9c0\ub9cc \uc811\ucc29\uc81c\ub97c \ud310\ub9e4\ud558\ub294 \uacbd\uc6b0\uc5d0\ub9cc \uadf8\ub807\uac8c \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">12. <strong>\uc800\ub834\ud558\uac8c \uc2e4\ud328\ud558\uc138\uc694.<\/strong> \uc0ac\uc5c5\uc744 \uc131\uc7a5\uc2dc\ud0a4\ub294 \uac83\uc740 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uadf8\uac83\uc774 \uc26c\uc6e0\ub2e4\uba74 \ubaa8\ub4e0 \uc0ac\ub78c\uc740 Richard Branson \uc2a4\ud0c0\uc77c\uc758 \uce74\ub9ac\ube0c\ud574\uc5d0 \uc790\uc2e0\ub9cc\uc758 \uc791\uc740 \uc12c\uc744 \uac16\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<div\n        class=\"image-block-outer-wrapper          layout-caption-below          design-layout-inline          combination-animation-none          individual-animation-none          individual-text-animation-none\"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"sqs-block-image-figure              intrinsic\"\n            style=\"max-width:710px;\"\n        ><\/p>\n<div\n              \n              \n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n              \n  \n\n          ><\/p>\n<div class=\"sqs-image-shape-container-element                                              has-aspect-ratio\" style=\"                position: relative;                                  padding-bottom:56.19718551635742%;                                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);              \"\n              ><\/p>\n<p>                <img data-stretch=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887981388-5X9HNS1CQS80X2ZKPUVU\/branson_island.jpg\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887981388-5X9HNS1CQS80X2ZKPUVU\/branson_island.jpg\" data-image-dimensions=\"710x399\" data-image-focal-point=\"0.5,0.5\" alt=\"Wouldn\u2019t that be nice?\" data-load=\"false\" width=\"710\" height=\"399\" sizes=\"100vw\" style=\"display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887981388-5X9HNS1CQS80X2ZKPUVU\/branson_island.jpg?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887981388-5X9HNS1CQS80X2ZKPUVU\/branson_island.jpg?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887981388-5X9HNS1CQS80X2ZKPUVU\/branson_island.jpg?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887981388-5X9HNS1CQS80X2ZKPUVU\/branson_island.jpg?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887981388-5X9HNS1CQS80X2ZKPUVU\/branson_island.jpg?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887981388-5X9HNS1CQS80X2ZKPUVU\/branson_island.jpg?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c5dd8c9bfba3e2384fd1905\/1551887981388-5X9HNS1CQS80X2ZKPUVU\/branson_island.jpg?format=2500w 2500w\" loading=\"lazy\" decoding=\"async\" data-loader=\"sqs\"><\/p><\/div>\n<\/p><\/div><figcaption class=\"image-caption-wrapper\">\n<div class=\"image-caption\">\n<p>\uc88b\uc9c0 \uc54a\uc744\uae4c\uc694?<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"sqs-html-content\">\n<p style=\"white-space:pre-wrap;\">\ud2b9\uc815 \ucea0\ud398\uc778\uc758 \uc2e4\ud328 \uac00\ub2a5\uc131\uc774 \ub192\uae30 \ub54c\ubb38\uc5d0 \uc131\uc7a5 \uc2e4\ud5d8\uc758 \uc704\ud5d8\uc744 \uc81c\uac70\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \ud56d\uc0c1 \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4. P&amp;G\ub294 1900\ub144\ub300 \ucd08\uc5d0 \uc774\uc5d0 \uad00\ud55c \ucc45\uc744 \uc37c\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uba3c\uc800 \ubbf8\uad6d\uc758 \uc791\uc740 \ub3c4\uc2dc\ub098 \uc9c0\uc5ed\uc5d0\uc11c \uc2e0\uc911\ud558\uac8c \ud14c\uc2a4\ud2b8\ud558\uc5ec \uac01 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc131\uacfc\uac00 \uc88b\uc73c\uba74 \uc804\uad6d\uc801\uc73c\ub85c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc740 \uacbd\uc6b0\uc5d0\ub294 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \ub2e4\uc2dc \uc2dc\ub3c4\ud558\uac70\ub098 \ud3ec\uae30\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uccb4\uacc4\uc801\uc778 \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 P&amp;G\ub294 \uc218\ub144\uc5d0 \uac78\uccd0 \uc218\ubc31\ub9cc \ub2ec\ub7ec(\uc2ed\uc5b5 \ub2ec\ub7ec\ub294 \uc544\ub2d0\uc9c0\ub77c\ub3c4)\ub97c \uc808\uac10\ud588\uc73c\uba70 \uc774\ub97c \ud1b5\ud574 \uc138\uacc4 \ucd5c\ub300 \uae30\uc5c5 \uc911 \ud558\ub098\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"white-space:pre-wrap;\">\uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c\ub3c4 \ub3d9\uc77c\ud55c \uc791\uc5c5\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. $15,000 Facebook \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uae30 \uc804\uc5d0 $50 \ucea0\ud398\uc778\uc744 \ud14c\uc2a4\ud2b8\ud558\uc138\uc694. \uc2e4\ud328\ud558\uba74 \uac1c\uc120\ud558\uace0 \ub2e4\uc2dc \uc2e4\ud589\ud558\uc138\uc694. \ud5f9\uad6c\uace0 \ubc18\ubcf5\ud558\uc2ed\uc2dc\uc624. \uc774 \uc6d0\uce59\uc744 \ubaa8\ub4e0 \ub9c8\ucf00\ud305\uc5d0 \uc801\uc6a9\ud55c \ub2e4\uc74c ROI\uac00 \uae09\uc99d\ud558\ub294 \uac83\uc744 \uc9c0\ucf1c\ubcf4\uc138\uc694.<\/p>\n<\/div>\n<hr \/>\n<div class=\"sqs-html-content\">\n<p style=\"white-space:pre-wrap;\">\ub354 \ub9ce\uc740 \uac83\uc744 \uc6d0\ud558\uc2dc\ub098\uc694? \uc544\ub798 \ucc45 \uc911 \uc77c\ubd80 \ub610\ub294 \uc804\ubd80\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694. \ub098\ub294 \uadf8 \uac01\uac01\uc758 \ub0b4\uc6a9\uc744 \ub9c8\ucf00\ud305\uc758 &quot;\ubc18\ub4dc\uc2dc \uc77d\uc5b4\uc57c \ud560&quot; \ucc45\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. <\/p>\n<p style=\"margin-left:40px;white-space:pre-wrap;\"><a href=\"https:\/\/www.amazon.com\/How-Brands-Grow-What-Marketers\/dp\/1511383933\" target=\"_blank\" rel=\"noopener\">\ube0c\ub79c\ub4dc\uac00 \uc131\uc7a5\ud558\ub294 \ubc29\ubc95<\/a><br \/><a href=\"https:\/\/www.amazon.com\/Reality-Advertising-Rosser-Reeves\/dp\/0982694148\/ref=sr_1_1?keywords=reality+in+advertising&amp;qid=1551888758&amp;s=books&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\">\uad11\uace0\uc758 \ud604\uc2e4<\/a><br \/><a href=\"https:\/\/www.amazon.com\/Confessions-Advertising-Man-David-Ogilvy\/dp\/190491537X\/ref=sr_1_1?crid=2VQMDQLAX4S5T&amp;keywords=confessions+of+an+advertising+man&amp;qid=1551888768&amp;s=books&amp;sprefix=confessions+of+an+adv%2Cstripbooks%2C165&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\">\uad11\uace0\ub9e8\uc758 \uace0\ubc31<\/a><br \/><a href=\"https:\/\/www.amazon.com\/Man-Who-Sold-America-Advertising\/dp\/1591393086\/ref=sr_1_1?keywords=the+man+who+sold+america&amp;qid=1551888779&amp;s=books&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\">\ubbf8\uad6d\uc744 \ud310 \ub0a8\uc790<\/a><br \/><a href=\"https:\/\/www.amazon.com\/Ogilvy-Advertising-David\/dp\/039472903X\/ref=sr_1_2?crid=2VQMDQLAX4S5T&amp;keywords=confessions+of+an+advertising+man&amp;qid=1551888768&amp;s=books&amp;sprefix=confessions+of+an+adv%2Cstripbooks%2C165&amp;sr=1-2\" target=\"_blank\" rel=\"noopener\">\uad11\uace0\uc5d0 \uad00\ud55c Ogilvy<\/a><br \/><a href=\"https:\/\/www.amazon.com\/Life-Advertising-Scientific-Classics-Library\/dp\/0844231010\/ref=sr_1_2?crid=353LL3MQQNOMR&amp;keywords=my+life+in+advertising+claude+hopkins&amp;qid=1551888787&amp;s=books&amp;sprefix=my+life+in+adver%2Cstripbooks%2C186&amp;sr=1-2\" target=\"_blank\" rel=\"noopener\">\uad11\uace0 \uc18d\uc758 \ub098\uc758 \uc0b6 \/ \uacfc\ud559\uad11\uace0<\/a><\/p>\n<p style=\"white-space:pre-wrap;\"><em>\uc70c\uc740 \uacf5\ub3d9 \ucc3d\ub9bd\uc790\uc785\ub2c8\ub2e4. <\/em><a href=\"https:\/\/www.savewithfranklin.com\" target=\"_blank\" rel=\"noopener\"><em>\uc9c0\uc5ed HVAC \ud68c\uc0ac<\/em><\/a><em> \ud504\ub7ad\ud074\ub9b0 \ub09c\ubc29 \ubc0f \uacf5\uae30. $19 \uc11c\ube44\uc2a4 \ud1b5\ud654, \ubb34\ub8cc 2\ucc28 \uc18c\uacac \ub4f1\uc744 \uc6d0\ud558\uc2dc\uba74 \uc804\ud654\ud558\uc138\uc694. <\/em><a href=\"tel:+14792820003\"><em>(479) 282-0003<\/em><\/a><em> \ub610\ub294 \ubc29\ubb38 <\/em><a href=\"https:\/\/www.savewithfranklin.com\" target=\"_blank\" rel=\"noopener\"><em>www.savewithfranklin.com<\/em><\/a><em>.<\/em><\/p>\n<p style=\"white-space:pre-wrap;\"><em>\ubd81\uc11c\ubd80 \uc544\uce78\uc18c\uc5d0 \uac70\uc8fc\ud558\uc2dc\ub098\uc694? Franklin\uc758 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc744 \ud655\uc778\ud558\uc138\uc694. <\/em><a href=\"https:\/\/www.savewithfranklin.com\/blog\/northwest-arkansas-utility-rebates-complete-list-and-how-get-them\" target=\"_blank\" rel=\"noopener\"><em>\ub178\uc2a4\uc6e8\uc2a4\ud2b8 \uc544\uce78\uc18c \uc720\ud2f8\ub9ac\ud2f0 \ub9ac\ubca0\uc774\ud2b8<\/em><\/a><em>.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>There are no silver bullets in business. Few true \u201cgrowth hacks\u201d exist, and by the time you hear about them, they\u2019re long past their expiration date. Rather, progress is usually slow, and victories hard fought. That said, general principles do exist when it comes to growing a business: some timeless, others timely. This article has [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":28,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[51,52],"class_list":["post-27","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-advertising","tag-marketing"],"_links":{"self":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":1,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":1166,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts\/27\/revisions\/1166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/media\/28"}],"wp:attachment":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"\uc6cc\ub4dc\ud504\ub808\uc2a4","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}