{"id":1609,"date":"2022-11-07T11:00:00","date_gmt":"2022-11-07T11:00:00","guid":{"rendered":"https:\/\/tidy-millennium.flywheelsites.com\/2022-11-7-320-changing-the-conversation-on-womens-health-in-innovation-with-elizabeth-prenger\/"},"modified":"2026-03-02T10:23:10","modified_gmt":"2026-03-02T15:23:10","slug":"2022-11-7-320-changing-the-conversation-on-womens-health-in-innovation-with-elizabeth-prenger","status":"publish","type":"post","link":"https:\/\/startupjunkie.org\/ko\/2022-11-7-320-changing-the-conversation-on-womens-health-in-innovation-with-elizabeth-prenger\/","title":{"rendered":"320: Elizabeth Prenger\uc640 \ud568\uaed8 \ud601\uc2e0\uc744 \ud1b5\ud574 \uc5ec\uc131 \uac74\uac15\uc5d0 \ub300\ud55c \ub300\ud654\ub97c \ubc14\uafb8\ub2e4"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/lCYX5f472ls?wmode=opaque\" height=\"480\" width=\"854\" scrolling=\"no\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" scrolling=\"no\" allowfullscreen=\"\" mozallowfullscreen=\"true\" msallowfullscreen=\"true\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/24909048\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/194160\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes?wmode=opaque\" width=\"100%\" data-embed=\"true\" webkitallowfullscreen=\"true\" oallowfullscreen=\"true\" style=\"border: none;\" title=\"Embed Player\" height=\"192\"><\/iframe><\/p>\n<div class=\"sqs-html-content\">\n<h3 style=\"white-space:pre-wrap;\"><strong>Summary:<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">Welcome to another great episode of <em>Startup Junkies<\/em>!&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">On this episode, hosts Caleb Talley, Jeff Amerine, and guest host Permjot Valia sit down with Elizabeth Prenger, founder and chief brand officer of Prose Creative, a company that helps brands and individuals connect with audiences by creating authentic relationships through their content and messaging. Elizabeth is also the co-founder as well as the marketing and public relations lead at FemHealth Founders, a startup that empowers female entrepreneurs to build and lead profitable women-centric companies. Throughout the episode, Caleb, Jeff, Permjot, and Elizabeth discuss the current product landscape and how women are making their voices heard through entrepreneurship.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Show Notes:<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">(1:12) Introduction to Permjot<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(2:10) Introduction to Elizabeth<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(5:09) Elizabeth\u2019s Entrepreneurial Origin Story<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(10:45) Pain Points with the Current Product Landscape<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(17:41) About Elizabeth\u2019s New Prototype<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(23:45) Launching FemHealth Founders<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(27:40) The Response to FemHealth Founders<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(33:28) Decision-Making Hierarchies between Women and Men<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(37:38) New Postpartum Recovery Concepts<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(40:25) Giving Women the Words to Identify Their Needs<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(44:41) Advice to Younger Self<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(48:38) Closing Thoughts<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Links:<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/caleb-talley-25189211b\/\"><span style=\"text-decoration:underline\">Caleb Talley<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/jeffamerine\/\"><span style=\"text-decoration:underline\">Jeff Amerine<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/permjotvalia\/?originalSubdomain=uk\"><span style=\"text-decoration:underline\">Permjot Valia<\/span><\/a>&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/elizabethprengerprose\/\"><span style=\"text-decoration:underline\">Elizabeth Prenger<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.prosecreative.com\/\"><span style=\"text-decoration:underline\">Prose Creative LLC<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/femhealthfounders.com\/\"><span style=\"text-decoration:underline\">FemHealth Founders<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Quotes:<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\"><em>\u201cOne of the things I love the most about this journey of being an entrepreneur and launching these ideas is I\u2019ve learned so much about things I wouldn\u2019t have even considered looking into before.\u201d<\/em> &#8211; Elizabeth Prenger, (7:06)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><em>\u201cWhat I really liked and found refreshing about you [Elizabeth] was you didn\u2019t talk about your identity, you were talking about the problem and the women who suffered from the problem and how your product solved that.\u201d <\/em>&#8211; Permjot Valia, (11:08)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><em>\u201cWe have 80% of the buying power. Women are the primary purchaser in the retail and healthcare space. So we should be more involved. We should be making these products.\u201d<\/em> &#8211; Elizabeth Prenger, (28:43)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<em>\u201cIf we as women feel more empowered to research, educate ourselves, ask questions, and be our own best advocate in this space, I think the outcomes of that can be really powerful. It can save lives. It can save families. It can save a lot of women.\u201d <\/em>&#8211; Elizabeth Prenger, (43:21)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<h2 style=\"white-space:pre-wrap;\"><strong>Changing the Conversation on Women\u2019s Health in Innovation<\/strong><\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">On this episode, hosts Caleb Talley, Jeff Amerine, and guest host Permjot Valia sit down with Elizabeth Prenger, founder and chief brand officer of Prose Creative, a company that helps brands and individuals connect with audiences by creating authentic relationships through their content and messaging. Elizabeth is also the co-founder as well as the marketing and public relations lead at FemHealth Founders, a startup that empowers female entrepreneurs to build and lead profitable women-centric companies. Throughout the episode, Caleb, Jeff, Permjot, and Elizabeth discuss the current product landscape and how women are making their voices heard through entrepreneurship.&nbsp;<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Navigating the Current Women\u2019s Product Landscape<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">When it comes to being an entrepreneur, especially a woman entrepreneur, you will stand apart from others if you\u2019re highly invested in the problem you are solving. More recently, there\u2019s been a trend where people want to be identified by how successful their startups are instead of determining if their startups are offering a needed solution. Women entrepreneurs historically have been known to innately hone in on the problem because oftentimes their startups provide products or services geared strictly towards women.&nbsp;&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><em>\u201cWhat I really liked and found refreshing about you [Elizabeth] was you didn\u2019t talk about your identity, you were talking about the problem and the women who suffered from the problem and how your product solved that.\u201d <\/em>&#8211; Permjot Valia, (11:08)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Having a personal insight into the problem you\u2019re offering a solution for is imperative to the success of your startup. When it comes to products designed for women, the majority of the market has been monopolized by large global brands. However, younger generations are caring less and less about brand popularity and more about using brands they trust. They\u2019re looking for a provocative message that is going to make them want to support smaller women-owned startups.&nbsp;<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Changes Needed in the Feminine Product Industry<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">Unfortunately, there are numerous industry-leading companies that cater to women who don\u2019t actually have women on their board. This makes it difficult for female consumers to find products made by companies that fully understand their struggles. A great way to combat this is to support female entrepreneurs who are struggling with the same issues or who are actively trying to provide comprehensive solutions.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><em>\u201cWe have 80% of the buying power. Women are the primary purchaser in the retail and healthcare space. So we should be more involved. We should be making these products.\u201d<\/em> &#8211; Elizabeth Prenger, (28:43)&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">If there were more women present in the decision-making hierarchy of companies that offer feminine products, it might not be such a challenge for women to find effective products. The hard thing about women-owned startups is getting the word out about it when the market is dominated by household names. That\u2019s why the goal of Prose Creative is to give women the words to better identify their needs.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Connect with Us!<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">Do you consider yourself a startup junkie? Join the conversation by following us on<a href=\"https:\/\/www.instagram.com\/startup_junkie\/\"><span style=\"text-decoration:underline\"> Instagram<\/span><\/a>,<a href=\"https:\/\/www.facebook.com\/startupjunkie\/\"> <span style=\"text-decoration:underline\">Facebook,<\/span><\/a> and<a href=\"https:\/\/twitter.com\/startupjpodcast\"> <span style=\"text-decoration:underline\">Twitter<\/span><\/a>! Startup Junkie wants to come alongside these entrepreneurs every step of the way. Want to learn more about our services?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/startupjunkie.org\/contact\"><span style=\"text-decoration:underline\">Contact us today<\/span><\/a>!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary: Welcome to another great episode of Startup Junkies!&nbsp; On this episode, hosts Caleb Talley, Jeff Amerine, and guest host Permjot Valia sit down with Elizabeth Prenger, founder and chief brand officer of Prose Creative, a company that helps brands and individuals connect with audiences by creating authentic relationships through their content and messaging. Elizabeth [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1609","post","type-post","status-publish","format-standard","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts\/1609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/comments?post=1609"}],"version-history":[{"count":1,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts\/1609\/revisions"}],"predecessor-version":[{"id":1690,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts\/1609\/revisions\/1690"}],"wp:attachment":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/media?parent=1609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/categories?post=1609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/tags?post=1609"}],"curies":[{"name":"\uc6cc\ub4dc\ud504\ub808\uc2a4","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}