{"id":1586,"date":"2022-05-30T10:00:00","date_gmt":"2022-05-30T10:00:00","guid":{"rendered":"https:\/\/tidy-millennium.flywheelsites.com\/2022-5-27-297-making-financial-wellness-attainable-for-the-100-percent\/"},"modified":"2026-03-02T10:23:17","modified_gmt":"2026-03-02T15:23:17","slug":"2022-5-27-297-making-financial-wellness-attainable-for-the-100-percent","status":"publish","type":"post","link":"https:\/\/startupjunkie.org\/ko\/2022-5-27-297-making-financial-wellness-attainable-for-the-100-percent\/","title":{"rendered":"297: 100%\uac00 \uc7ac\uc815\uc801 \uc548\ub155\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uae30"},"content":{"rendered":"<div class=\"intrinsic\" style=\"max-width:100%\">\n<div class=\"embed-block-wrapper \" style=\"padding-bottom:56.20609%;\">\n<div class=\"sqs-video-wrapper\" data-provider-name=\"YouTube\" data-html=\"\n\n\n\n\n\n  <br \/>  &lt;iframe src=&quot;\/\/www.youtube.com\/embed\/fYrnQ82KQJw?wmode=opaque&quot; height=&quot;480&quot; width=&quot;854&quot; scrolling=&quot;no&quot; frameborder=&quot;0&quot; allowfullscreen&gt;&lt;\/iframe&gt;<\/p>\n<p>&#8220;><\/p><\/div>\n<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" scrolling=\"no\" allowfullscreen=\"\" mozallowfullscreen=\"true\" msallowfullscreen=\"true\" src=\"\/\/play.libsyn.com\/embed\/episode\/id\/23247083\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/194160\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward?wmode=opaque\" width=\"100%\" data-embed=\"true\" webkitallowfullscreen=\"true\" oallowfullscreen=\"true\" style=\"border: none;\" title=\"Embed Player\" height=\"192\"><\/iframe><\/p>\n<div class=\"sqs-html-content\">\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Summary:<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">On this episode of <em>Startup Junkies<\/em>, hosts Jeff Amerine and Caleb Talley talked with William Peng, co-founder and CEO of Northstar. This FinTech company enables employers to offer financial wellness as an employee benefit. William, a former product designer, co-founded the business to provide financial wellness through financial advice for The One Hundred Percent. Throughout the episode, Jeff, Caleb, and William discuss financial wellness, working for a startup, tech valuations, and much more!&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Thanks for tuning in!<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Show Notes:<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(0:43) Introducing William Peng and Northstar<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(4:53) Encouraging Users to Get the Most Out of the Product<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(6:32) How Working for a Startup Affected William\u2019s Entrepreneurial Journey<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(13:04) Tech Valuations<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(14:59) Northstar\u2019s Ideal Customer<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(17:59) What Does Winning Look Like for William?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(22:30) Advice to Younger Self and Closing Thoughts<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Links:<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/jeffamerine\/\">Jeff Amerine<\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/caleb-talley-25189211b\/\">Caleb Talley<\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/williampeng\/\">William Peng<\/a>&nbsp;&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.northstarmoney.com\/\">Northstar<\/a>&nbsp;<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Quotes:<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>There is a lack of resources for the majority of people\u2014unless you\u2019re already wealthy and can afford a financial advisor, for example\u2014to make the best [financial] decisions for themselves.<\/em>\u201d William Peng, (3:37)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>With financial advice, it\u2019s kind of the classic vitamin versus painkiller problem where people don\u2019t generally sit around thinking \u2018I need financial advice,\u2019 unless they have a specific moment in time that they\u2019re looking for it.<\/em>\u201d William Peng, (5:12)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>Our core [customer] base has a lot of high-growth tech companies of different sizes, from startups all the way to enterprises, but we also work with customers in other industries as well. It\u2019s really important that we can support a wide diversity of backgrounds and employees, and not just those who have high-paying tech jobs.<\/em>\u201d William Peng, (15:15)<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<h3 style=\"white-space:pre-wrap;\">Making Financial Wellness Attainable for the 100 Percent<\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">On this episode of <em>Startup Junkies<\/em>, hosts Jeff Amerine and Caleb Talley talked with William Peng, co-founder and CEO of Northstar. This FinTech company enables employers to offer financial wellness as an employee benefit. William, a former product designer, co-founded the business to provide financial wellness through financial advice for the One Hundred Percent. Throughout the episode, Jeff, Caleb, and William discuss financial wellness, working for a startup, tech valuations, and much more!&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Northstar: Financial Wellness Programs for Employees<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Individuals across the nation struggle every day to make the best financial decisions for themselves, but it doesn\u2019t have to be this way. With complex jargon surrounding important economic resources, financial advisors have become indispensable, but their high billing rates make it difficult for the average person to access them.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>There is a lack of resources for the majority of people\u2014unless you\u2019re already wealthy and can afford a financial advisor, for example\u2014to make the best [financial] decisions for themselves.<\/em>\u201d William Peng, (3:37)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">William Peng saw a new way of providing financial wellness for the Every Man. Northstar presents every employee with the opportunity to reach the financial stability they\u2019ve always dreamed of.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">By partnering with businesses, Northstar matches each of its clients\u2019 employees with a full-time Northstar Advisor based on the employee\u2019s goals and demographics. With Northstar\u2019s self-service financial tools, employees can track progress and make informed decisions based on their personal financial goals. Similarly, the company offers employees the resources they need to make an informed decision about the employee benefits that will best suit their needs.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>Our core [customer] base has a lot of high-growth tech companies of different sizes, from startups all the way to enterprises, but we also work with customers in other industries as well. It\u2019s really important that we can support a wide diversity of backgrounds and employees, and not just those who have high-paying tech jobs.<\/em>\u201d William Peng, (15:15)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">For many employees, financial advice and wellness are not things that they preemptively address. Because of the confounding vernacular, many individuals would rather wait for a crisis rather than choose to take precautionary measures to ensure their financial security. Just as drivers benefit from regular oil changes and other preemptive maintenance, employees stand to benefit from systematic help through Northstar.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>With financial advice, it\u2019s kind of the classic vitamin versus painkiller problem where people don\u2019t generally sit around thinking \u2018I need financial advice,\u2019 unless they have a specific moment in time that they\u2019re looking for it.<\/em>\u201d William Peng, (5:12)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Connect with Us!<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Do you consider yourself a startup junkie? Join in the conversation by following us on<a href=\"https:\/\/www.instagram.com\/startup_junkie\/\"><span style=\"text-decoration:underline\"> Instagram<\/span><\/a>, <a href=\"https:\/\/www.facebook.com\/startupjunkie\/\"><span style=\"text-decoration:underline\">Facebook,<\/span><\/a> and <a href=\"https:\/\/twitter.com\/startupjpodcast\"><span style=\"text-decoration:underline\">Twitter<\/span><\/a>! Startup Junkie wants to come alongside these entrepreneurs every step of the way. Want to learn more about our services?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/startupjunkie.org\/contact\">Contact us today<\/a>! <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1586","post","type-post","status-publish","format-standard","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts\/1586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/comments?post=1586"}],"version-history":[{"count":1,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts\/1586\/revisions"}],"predecessor-version":[{"id":1713,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/posts\/1586\/revisions\/1713"}],"wp:attachment":[{"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/media?parent=1586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/categories?post=1586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupjunkie.org\/ko\/wp-json\/wp\/v2\/tags?post=1586"}],"curies":[{"name":"\uc6cc\ub4dc\ud504\ub808\uc2a4","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}