{"id":125,"date":"2020-12-17T22:09:40","date_gmt":"2020-12-18T03:09:40","guid":{"rendered":"https:\/\/tidy-millennium.flywheelsites.com\/2020-12-7-the-top-5-reasons-brands-make-videos\/"},"modified":"2026-03-02T10:23:45","modified_gmt":"2026-03-02T15:23:45","slug":"2020-12-7-the-top-5-reasons-brands-make-videos","status":"publish","type":"post","link":"https:\/\/startupjunkie.org\/ko\/2020-12-7-the-top-5-reasons-brands-make-videos\/","title":{"rendered":"\ube0c\ub79c\ub4dc\uac00 \ub3d9\uc601\uc0c1\uc744 \ub9cc\ub4dc\ub294 5\uac00\uc9c0 \uc774\uc720"},"content":{"rendered":"
\n

By Caroline Forsey | HubSpot<\/span><\/a><\/p>\n

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences.<\/p>\n

Video marketing is undeniably effective, too \u2014 in fact, including a video on a landing page is capable of increasing conversion rates by over 80%<\/strong><\/span><\/a>, and the mere mention of the word “video” in your email subject line increases open rates by 19%<\/strong><\/span><\/a>.<\/p>\n

But, even if you already know about the importance of video, I’m willing to bet you aren’t completely aware of how other brand’s are using video \u2026 or, more importantly, why. <\/em><\/p>\n

Each business will use video for a completely different goal \u2014 ranging from increasing brand awareness, to boosting SEO.<\/p>\n

Here, we dove into new research from Wave.video<\/strong><\/span><\/a> to explore the top five reasons brands use video. Hopefully, these statistics will inspire you to use video in new, unique ways in 2021 and beyond. Let’s dive in.<\/p>\n<\/div>\n<\/p>\n<\/p>\n<\/p>\n

<\/p>\n

\"The<\/p><\/div>\n<\/p><\/div>\n<\/figure><\/div>\n

\n

\n

1. Brands use videos to increase brand awareness.<\/strong><\/h3>\n

Video can help your business reach new audiences and attract new viewers to your social media pages and website, which is likely why “increase brand awareness” is the number one<\/em> reason brands use video.<\/p>\n

 <\/p>\n

2. Brands use video for new sales.<\/strong><\/h3>\n

Consider how you might create entertaining or informative videos with the sole purpose of increasing brand exposure. Ultimately, brand awareness can foster trust and increase brand equity<\/strong><\/span><\/a>, so it plays a critical role in your company’s bottom line.<\/p>\n

 <\/p>\n

3. Brands use video to grow a social media community.<\/strong><\/h3>\n

Did you know that four of the top six channels on which global consumers watch video are social<\/em> channels?<\/p>\n

Ultimately, many marketers use video to attract visitors to a company’s social pages.<\/p>\n

<\/p>\n

4. Brands use videos to educate customers.<\/strong><\/h3>\n

Video can be an incredibly effective tool for education.<\/p>\n

Many people learn best through visuals, which is why video can be a phenomenal tool for educating prospects and even customers.<\/p>\n

Consider how you might incorporate educational videos into your own content strategy in unique ways \u2013 for instance, perhaps you include video demos for interested prospects, or how-to tutorials for new users of your product.<\/p>\n

<\/p>\n

5. Brands use video to build brand authority.<\/strong><\/h3>\n

Similar to the reason listed above, the fifth reason brands use video is to build brand authority <\/em>on a subject and demonstrate expertise.<\/p>\n

Ideally, this means when people are searching for help on a certain topic, your brand will show up. After watching your videos, if viewers feel they’ve gained unique insight, they’ll trust your brand more and explore other offerings.<\/p>\n

Check Out HubSpot\u2019s Free Video Marketing Starter Pack!<\/strong><\/span><\/a><\/h3>\n

 <\/p>\n

This blog was originally published on Nov. 30, 2020 by HubSpot<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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