{"id":4360,"date":"2025-05-12T11:36:06","date_gmt":"2025-05-12T16:36:06","guid":{"rendered":"https:\/\/startupjunkie.org\/?p=4360"},"modified":"2026-03-02T10:22:27","modified_gmt":"2026-03-02T15:22:27","slug":"416-growing-urban-spaces-from-the-ground-up-with-ozark-green-roofs","status":"publish","type":"post","link":"https:\/\/startupjunkie.org\/es\/416-growing-urban-spaces-from-the-ground-up-with-ozark-green-roofs\/","title":{"rendered":"416: Espacios urbanos en crecimiento desde cero con techos verdes de Ozark"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iGsAmPd8lW8?si=KclMOGLJKbniqhzq\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/share.transistor.fm\/e\/57e653c8\"><\/iframe><\/p>\n<p><b>Summary<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In this engaging episode of <\/span><i><span style=\"font-weight: 400;\">Startup Junkies<\/span><\/i><span style=\"font-weight: 400;\">, hosts Daniel Koonce and Caleb Talley are joined by Lee Porter, founder and owner of Ozark Green Roofs. Lee shares the inspiring story behind her journey to starting a green roof company in Arkansas, rooted in her passion for landscape architecture and sustainability that began in college. After realizing there were no green roof companies in the area, Lee pivoted from her original career plans and took the entrepreneurial leap, launching Ozark Green Roofs in 2018 with support from Startup Junkie and her network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conversation explores the challenges and milestones of building a unique niche business, from early residential projects to high-profile commercial jobs such as the Fayetteville Public Library, First National Bank, Uptown Apartments, and most notably, the ambitious green roof for the Alice L. Walton School of Medicine. Lee details the technical and environmental benefits of green roofs, sharing how these projects contribute to sustainability, stormwater management, and improving urban environments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Lee discusses the importance of teamwork, mentorship, and her advisory board in growing the company. She highlights her recent steps into hiring and expanding her team, her commitment to offering employee benefits, and her ambitions to become the leading regional green roof provider. Through candid reflections on entrepreneurial challenges and the value of asking for help, Lee delivers an inspiring message about perseverance and building something meaningful in your own backyard. Tune in today!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Show Notes<\/b><\/p>\n<p><span style=\"font-weight: 400;\">(00:00) Introduction<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(05:05) Lee\u2019s Journey Starting Ozark Green Roofs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(09:27) The Alice L. Walton Green Roof Experience<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(14:43) Reevaluating the Triple Bottom Line: People, Planet, Profit<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(17:15) The Benefits of Advisory Boards<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(19:31) Charitable Choice: Donations Over Payments<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(24:19) Expanding the Ozark Green Roofs\u2019 Team<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(26:26) How Strategic Guidance is Growing Lee\u2019s Business Passion<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(29:15) Advice to Younger Self<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(31:36) Closing Thoughts<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Links<\/b><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/daniel-koonce-3a446a21b\/\"><span style=\"font-weight: 400;\">Daniel Koonce<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/caleb-talley-25189211b\/\"><span style=\"font-weight: 400;\">Caleb Talley<\/span><\/a><\/p>\n<p><a href=\"https:\/\/startupjunkie.org\/\"><span style=\"font-weight: 400;\">Startup Junkie<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCqExEuOdzJWStrExSmv8d-g\"><span style=\"font-weight: 400;\">Startup Junkie YouTube<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/lee-porter-pla-asla-b01a87105\/\"><span style=\"font-weight: 400;\">Lee Porter<\/span><\/a><\/p>\n<p><a href=\"https:\/\/ozarkgreenroofs.com\/\"><span style=\"font-weight: 400;\">Ozark Green Roofs<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Connect with Us!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Do you consider yourself a startup junkie? Join the conversation by following us on<\/span> <a href=\"https:\/\/www.instagram.com\/startup_junkie\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.facebook.com\/startupjunkie\/\"> <span style=\"font-weight: 400;\">Facebook,<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/twitter.com\/startupjpodcast\"> <span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">! Startup Junkie wants to come alongside these entrepreneurs every step of the way. Want to learn more about our services?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Episode Highlight Summary <\/b><b>(not needed on website)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Welcome to another episode of <\/span><i><span style=\"font-weight: 400;\">Startup Junkies<\/span><\/i><span style=\"font-weight: 400;\">! In today\u2019s episode, hosts Daniel Koonce and Caleb Talley sit down with Lee Porter, the founder and owner of Ozark Green Roofs\u2014the company bringing innovative, sustainable green roofing to Northwest Arkansas and beyond. Lee shares her entrepreneurial journey, from first discovering green roofs as a landscape architecture student, to researching green roof incentives in Europe, to finally launching her own business with the help of Startup Junkie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tune in to learn about the impressive projects Ozark Green Roofs has taken on\u2014from residential rooftops to high-profile spaces like the Fayetteville Public Library and the future Alice Walton School of Medicine with its stunning two-acre, tree-filled, trail-laden green roof. Lee also dives into the real benefits of green roofs, the importance of her close-knit advisory board, and how surrounding yourself with the right people can truly make all the difference. If you\u2019re curious about sustainability, entrepreneurship, or transforming cityscapes one roof at a time, you won\u2019t want to miss this inspiring conversation!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary In this engaging episode of Startup Junkies, hosts Daniel Koonce and Caleb Talley are joined by Lee Porter, founder and owner of Ozark Green Roofs. Lee shares the inspiring story behind her journey to starting a green roof company in Arkansas, rooted in her passion for landscape architecture and sustainability that began in college. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><b>Summary<\/b><\/p><p><span style=\"font-weight: 400;\">In this engaging episode of <\/span><i><span style=\"font-weight: 400;\">Startup Junkies<\/span><\/i><span style=\"font-weight: 400;\">, hosts Daniel Koonce and Jeff Amerine welcome Catelyn Hooser, the dynamic founder and owner of Chug NWA\u2014a Farmington-based soda shop that\u2019s stirring up the beverage scene in Northwest Arkansas. From the get-go, Catelyn\u2019s entrepreneurial spirit shines through as she shares the story of how she transformed a mobile soda trailer into a bustling brick-and-mortar storefront.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With a background as a hairstylist and a drive to do something different, Catelyn jumped into small business ownership inspired by her father\u2019s example and a desire to carve a unique path. Chug NWA\u2019s menu, full of inventive soda recipes developed by Catelyn and her team, sets it apart from chain competitors like Sonic and Swig. The Cowboy (Dr. Pepper, vanilla, and homemade coconut cream) is a local favorite, alongside \u201cguy-favorite\u201d combos like the Float Trip (root beer, butterscotch, and vanilla).<\/span><\/p><p><span style=\"font-weight: 400;\">Listeners will love hearing about the challenges and rewards of running both a storefront and a mobile drink truck\u2014from serving teacher appreciation events to handling equipment stress and expanding the menu with soft pretzels to boost revenue.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, Catelyn opens up about balancing entrepreneurship and motherhood, the importance of instilling confidence and skills in her young team, and her long-term vision of expanding\u2014perhaps with her daughter\u2019s help someday. Her advice to herself and other entrepreneurs? \u201cYou only grow when you\u2019re uncomfortable\u2014keep grinding and never give up.\u201d For anyone inspired by grassroots business and community, this episode is a must-listen!<\/span><\/p><p><b>Show Notes<\/b><\/p><p><span style=\"font-weight: 400;\">(00:00) Introduction<\/span><\/p><p><span style=\"font-weight: 400;\">(01:08) About Chug NWA<\/span><\/p><p><span style=\"font-weight: 400;\">(05:35) Challenges vs Opportunities with a Mobile Truck<\/span><\/p><p><span style=\"font-weight: 400;\">(08:42) Promoting Efficiency and Speed in Production<\/span><\/p><p><span style=\"font-weight: 400;\">(11:50) Chug NWA Expansion Plans<\/span><\/p><p><span style=\"font-weight: 400;\">(15:20) Combating Uncertainty with Optimism<\/span><\/p><p><span style=\"font-weight: 400;\">(17:03) Embracing Discomfort to Grow<\/span><\/p><p><span style=\"font-weight: 400;\">(17:31) Closing Thoughts<\/span><\/p><p><b>Links<\/b><\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/daniel-koonce-3a446a21b\/\"><span style=\"font-weight: 400;\">Daniel Koonce<\/span><\/a><\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/jeffamerine\/\"><span style=\"font-weight: 400;\">Jeff Amerine<\/span><\/a><\/p><p><a href=\"https:\/\/startupjunkie.org\/\"><span style=\"font-weight: 400;\">Startup Junkie<\/span><\/a><\/p><p><a href=\"https:\/\/www.youtube.com\/channel\/UCqExEuOdzJWStrExSmv8d-g\"><span style=\"font-weight: 400;\">Startup Junkie YouTube<\/span><\/a><\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/catelyn-hooser-b623a44b\/\"><span style=\"font-weight: 400;\">Catelyn Hooser<\/span><\/a><\/p><p><a href=\"https:\/\/www.instagram.com\/chugnwa\/?hl=en\"><span style=\"font-weight: 400;\">Chug NWA<\/span><\/a><\/p><p>\u00a0<\/p><p><b>Connect with Us!<\/b><\/p><p><span style=\"font-weight: 400;\">Do you consider yourself a startup junkie? Join the conversation by following us on<\/span> <a href=\"https:\/\/www.instagram.com\/startup_junkie\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.facebook.com\/startupjunkie\/\"> <span style=\"font-weight: 400;\">Facebook,<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/twitter.com\/startupjpodcast\"> <span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">! Startup Junkie wants to come alongside these entrepreneurs every step of the way. Want to learn more about our services?<\/span><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-4360","post","type-post","status-publish","format-standard","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts\/4360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/comments?post=4360"}],"version-history":[{"count":5,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts\/4360\/revisions"}],"predecessor-version":[{"id":4366,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts\/4360\/revisions\/4366"}],"wp:attachment":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/media?parent=4360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/categories?post=4360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/tags?post=4360"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}