{"id":1645,"date":"2023-08-28T10:00:00","date_gmt":"2023-08-28T10:00:00","guid":{"rendered":"https:\/\/tidy-millennium.flywheelsites.com\/2023-8-28-356-the-importance-of-building-a-culture-of-support-with-brittnie-simon\/"},"modified":"2026-03-02T10:22:57","modified_gmt":"2026-03-02T15:22:57","slug":"2023-8-28-356-the-importance-of-building-a-culture-of-support-with-brittnie-simon","status":"publish","type":"post","link":"https:\/\/startupjunkie.org\/es\/2023-8-28-356-the-importance-of-building-a-culture-of-support-with-brittnie-simon\/","title":{"rendered":"356: La importancia de construir una cultura de apoyo con Brittnie Simon"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/osqFjtYjHrM?wmode=opaque\" height=\"480\" width=\"854\" scrolling=\"no\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" scrolling=\"no\" allowfullscreen=\"\" mozallowfullscreen=\"true\" msallowfullscreen=\"true\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/27850794\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/194160\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes?wmode=opaque\" width=\"100%\" data-embed=\"true\" webkitallowfullscreen=\"true\" oallowfullscreen=\"true\" style=\"border: none;\" title=\"Embed Player\" height=\"192\"><\/iframe><\/p>\n<div class=\"sqs-html-content\">\n<h3 style=\"white-space:pre-wrap;\"><strong>Summary<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">On this episode of <em>Startup Junkies<\/em>, hosts Grace Gill, Harrison Kitson, and Claudia Scott are joined by Brittnie Simon, founder and owner of Collab Design Co. Collab is a digital marking agency in Northwest Arkansas whose goal is to elevate businesses through creative initiatives that drive results through strategy, marketing, and design. In this episode, Brittnie talks about what she learned about culture in corporate America, as well as how she builds a culture in her company that encourages growth and innovation.&nbsp;<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<h3 style=\"white-space:pre-wrap;\"><strong>Show Notes<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">(0:53) Brittnie\u2019s Origin Story<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(12:27) Introducing Collab Design Co.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(15:00) The Importance of Support Networks<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(19:29) Building a Company Culture and Avoiding Burnout<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(27:01) Selling Clients What They Need<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(29:20) Social Media Advice for Small Businesses<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(37:38) Advice to the Younger Self and Closing Thoughts<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Links<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/grace-gill-058186205\/\"><span style=\"text-decoration:underline\">Grace Gill<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/harrison-kitson-758110191\/\"><span style=\"text-decoration:underline\">Harrison Kitson<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/claudiapscott\/\"><span style=\"text-decoration:underline\">Claudia Scott<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/brittnie-simon-80760289\/\"><span style=\"text-decoration:underline\">Brittnie Simon<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.collabdesign.co\/\"><span style=\"text-decoration:underline\">Collab Design Co.<\/span><\/a>&nbsp;&nbsp;&nbsp;<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Quotes<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>What really stood out to me on my journey was how many people that I was able to lean on, like connections that supported me\u2026[and it was the same experience] when I launched my business. When I started networking and connecting in the community, people want to refer locally and they want to get to know who they\u2019re referring.<\/em>\u201d &#8211; Brittnie Simon, (15:43)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>If you have your cup and it\u2019s full of creative juices, and as you\u2019re doing things you kind of lose it, and if you don\u2019t have a way to refill it\u2026then you\u2019re kind of at the end of your cup and you\u2019re not doing successful work. So being able to say, hey my cup\u2019s empty and build that communication there, then we can pivot and help give you opportunities to refill.<\/em>\u201d &#8211; Brittnie Simon, (20:26)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>I think there\u2019s a misunderstanding of what consistency means [on social media], and I think that\u2019s the biggest challenge. Consistency isn\u2019t posting every day. Can you post weekly, on a regular basis consistently? Even if it\u2019s once or twice a week. You just determine your level of consistency and commit to it.<\/em>\u201d &#8211; Brittnie Simon, (29:25)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>The other thing I\u2019ve learned is that social media is a long game. Marketing is a long game. So trying to see return on investment one week after you started posting consistently is going to dishearten you\u2026You\u2019re probably going to be putting effort in for about a year before you\u2019ll see those results.<\/em>\u201d &#8211; Brittnie Simon, (33:37)&nbsp;<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<h2 style=\"white-space:pre-wrap;\"><strong>The Importance of Building a Culture of Support with Brittnie Simon<\/strong><\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">On this episode of <em>Startup Junkies<\/em>, hosts Grace Gill, Harrison Kitson, and Claudia Scott are joined by Brittnie Simon, founder and owner of Collab Design Co. Collab is a digital marking agency in Northwest Arkansas whose goal is to elevate businesses through creative initiatives that drive results through strategy, marketing, and design. In this episode, Brittnie talks about what she learned about culture in corporate America, as well as how she builds a culture in her company that encourages growth and innovation.&nbsp;<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Collab\u2019s Culture<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">When Brittnie launched Collab Design Co., she did it for herself. She\u2019d worked a handful of jobs since graduating from the University of Arkansas, and while some had been good fits, others proved more difficult. She wanted Collab to be a workplace she could thrive in, one that would benefit her mental health and thwart creative burnout. As a result, she\u2019s created the same environment for her team, allowing creativity to flourish.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>If you have your cup and it\u2019s full of creative juices, and as you\u2019re doing things you kind of lose it, and if you don\u2019t have a way to refill it\u2026then you\u2019re kind of at the end of your cup and you\u2019re not doing successful work. So being able to say, hey my cup\u2019s empty and build that communication there, then we can pivot and help give you opportunities to refill.<\/em>\u201d &#8211; Brittnie Simon, (20:26)<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Social Media Advice for Small Businesses<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">As Brittnie explained, social media and digital marketing come last for most businesses. They serve their clients and their clients\u2019 needs, and there\u2019s rarely time left at the end of the day to focus on marketing their own brand. Luckily, not all businesses need to post several times a day. Instead, Brittnie recommends having a consistent presence on social media, and consistency can look different for every brand.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>I think there\u2019s a misunderstanding of what consistency means [on social media], and I think that\u2019s the biggest challenge. Consistency isn\u2019t posting every day. Can you post weekly, on a regular basis consistently? Even if it\u2019s once or twice a week. You just determine your level of consistency and commit to it.<\/em>\u201d &#8211; Brittnie Simon, (29:25)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Once brands identify what consistency means to them, many hit the ground running but are quickly discouraged by the early results. They might be posting three reels a week to Instagram, but they\u2019re only getting a handful of likes. As Brittnie learned, social media is a long game, and you have to focus on the long-term results. You might not notice a change tomorrow, but in a year\u2019s time, you\u2019ll have the social media presence you dreamed of.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cThe other thing I\u2019ve learned is that social media is a long game. Marketing is a long game. So trying to see return on investment one week after you started posting consistently is going to dishearten you\u2026You\u2019re probably going to be putting effort in for about a year before you\u2019ll see those results.\u201d &#8211; Brittnie Simon, (33:37)&nbsp;<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Connect with Us!<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">Do you consider yourself a startup junkie? Join the conversation by following us on <a href=\"https:\/\/www.instagram.com\/startup_junkie\/\"><span style=\"text-decoration:underline\">Instagram<\/span><\/a>,<a href=\"https:\/\/www.facebook.com\/startupjunkie\/\"> <span style=\"text-decoration:underline\">Facebook,<\/span><\/a> and<a href=\"https:\/\/twitter.com\/startupjpodcast\"> <span style=\"text-decoration:underline\">Twitter<\/span><\/a>! Startup Junkie wants to come alongside these entrepreneurs every step of the way. Want to learn more about our services?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/startupjunkie.org\/contact\"><span style=\"text-decoration:underline\">Contact us today<\/span><\/a>!&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary On this episode of Startup Junkies, hosts Grace Gill, Harrison Kitson, and Claudia Scott are joined by Brittnie Simon, founder and owner of Collab Design Co. Collab is a digital marking agency in Northwest Arkansas whose goal is to elevate businesses through creative initiatives that drive results through strategy, marketing, and design. In this [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1645","post","type-post","status-publish","format-standard","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts\/1645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/comments?post=1645"}],"version-history":[{"count":1,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts\/1645\/revisions"}],"predecessor-version":[{"id":1654,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts\/1645\/revisions\/1654"}],"wp:attachment":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/media?parent=1645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/categories?post=1645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/tags?post=1645"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}