{"id":1640,"date":"2023-07-24T10:00:00","date_gmt":"2023-07-24T10:00:00","guid":{"rendered":"https:\/\/tidy-millennium.flywheelsites.com\/2023-7-24-351-a-new-era-of-radio-with-noel-sosa\/"},"modified":"2026-03-02T10:22:58","modified_gmt":"2026-03-02T15:22:58","slug":"2023-7-24-351-a-new-era-of-radio-with-noel-sosa","status":"publish","type":"post","link":"https:\/\/startupjunkie.org\/es\/2023-7-24-351-a-new-era-of-radio-with-noel-sosa\/","title":{"rendered":"351: Una Nueva Era de la Radio con Noel Sosa"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ZCeSvLE-gEg?wmode=opaque\" height=\"480\" width=\"854\" scrolling=\"no\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" scrolling=\"no\" allowfullscreen=\"\" mozallowfullscreen=\"true\" msallowfullscreen=\"true\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/27533469\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/194160\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes?wmode=opaque\" width=\"100%\" data-embed=\"true\" webkitallowfullscreen=\"true\" oallowfullscreen=\"true\" style=\"border: none;\" title=\"Embed Player\" height=\"192\"><\/iframe><\/p>\n<div class=\"sqs-html-content\">\n<h3 style=\"white-space:pre-wrap;\"><strong>Summary<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">On this episode of <em>Startup Junkies<\/em>, hosts Jeff Amerine, Caleb Talley, and Victoria Dickerson are joined by Noel Sosa, manager of Rox Radio Group. With four different stations across Northwest Arkansas, Rox Radio Group is the largest independent radio company in the region. Growing up, Noel dreamed of becoming an emcee, and by his late teens, he was opening for some big names in the hip-hop scene. When a local radio station manager pulled Noel aside after a show and offered him a job, Noel decided to give radio a shot. With hands-on experience and training, Noel has now spent twenty-two years in the industry. Throughout the episode, Noel, Jeff, Caleb, and Victoria discuss Noel\u2019s start in radio, how podcasts and radio can work together, becoming a staple in your community, and much more.<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<h3 style=\"white-space:pre-wrap;\"><strong>Show Notes<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">(0:57) Introducing Noel Sosa and Rox Radio Group<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(5:50) Noel\u2019s Favorite Part of Radio<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(7:24) Noel\u2019s Love for Boxing<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(12:51) Golf\u2019s Impact on Noel\u2019s Life<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(16:20) Are Podcasts and Radio Conflicting Interests?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(20:22) Selling to Advertisers&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(25:07) Becoming a Community Staple<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(28:29) Radio Listener Demographics<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(33:39) Connecting Through Music<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(36:53) Maintaining Brand Consistency<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(38:50) Advice to the Younger Self<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(41:36) Closing Thoughts<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Links<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/jeffamerine\/\"><span style=\"text-decoration:underline\">Jeff Amerine<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/caleb-talley-25189211b\/\"><span style=\"text-decoration:underline\">Caleb Talley<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/vdickerson\/\"><span style=\"text-decoration:underline\">Victoria Dickerson<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/noel-sosa-ab9bb9197\/\"><span style=\"text-decoration:underline\">Noel Sosa<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.roxnwa.com\/\"><span style=\"text-decoration:underline\">Rox Radio Group<\/span><\/a>&nbsp;&nbsp;<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<h3 style=\"white-space:pre-wrap;\"><strong>Quotes<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>If you look at the data that is available, radio is doing very well. It\u2019s just so accessible. It\u2019s so accessible to where if I don\u2019t reach you specifically, I\u2019m going to reach someone you know. If there\u2019s a message that my advertiser is trying to get out, we\u2019re going to get that message out\u2026Radio is still extremely viable\u2014one of the most viable products out there.<\/em>\u201d &#8211; Noel Sosa, (17:00)&nbsp;&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>You need to be as present [in] as many places as possible. Meet people where they are\u2014and obviously, I\u2019m a radio company. I\u2019m always going to make sure that that is our foundation, but what are we doing to interact in those other spaces? Podcasting, streaming, or do our DJs put together playlists, things like that.<\/em>\u201d &#8211; Noel Sosa, (18:51)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>We\u2019re a local outfit just like you are. We care. We live here. We have relationships here. Our friends live here. Our family lives here. We vote in this community. You know what I mean? We care about what happens here, which means we\u2019re going to care about the work that we do for you. Because if we don\u2019t have these relationships, we don\u2019t have a business, right?<\/em>\u201d &#8211; Noel Sosa, (23:46)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>If you earn someone\u2019s trust, you earn their business or their listenership. They want to know where you\u2019re at and they listen and value what you say or what you\u2019re talking about. I think if you\u2019re genuine and you keep your word, it comes off.<\/em>\u201d &#8211; Noel Sosa, (27:13)<\/p>\n<h2 style=\"white-space:pre-wrap;\"><strong>A New Era of Radio with Noel Sosa<\/strong><\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">On this episode of <em>Startup Junkies<\/em>, hosts Jeff Amerine, Caleb Talley, and Victoria Dickerson are joined by Noel Sosa, manager of Rox Radio Group. With four different stations across Northwest Arkansas, Rox Radio Group is the largest independent radio company in the region. Growing up, Noel dreamed of becoming an emcee, and by his late teens, he was opening for some big names in the hip-hop scene. When a local radio station manager pulled Noel aside after a show and offered him a job, Noel decided to give radio a shot. With hands-on experience and training, Noel has now spent twenty-two years in the industry. Throughout the episode, Noel, Jeff, Caleb, and Victoria discuss Noel\u2019s start in radio, how podcasts and radio can work together, becoming a staple in your community, and much more.<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Rox Radio Group<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">Rox Radio Group operates four independent radio stations in Northwest Arkansas, each with its own unique style and target demographic. 104.9 The X is home to all the rock music you love, while 106.5 KBVA plays the best variety in Arkansas, including the Beatles and Elton John. If you\u2019re looking for country music with a little dirt on it, Red Dirt 96.7 is your answer. And for all the OG hip-hop heads, 101.5 The Vibe plays throwback hip-hop as well as the genre\u2019s latest hits.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>If you look at the data that is available, radio is doing very well. It\u2019s just so accessible. It\u2019s so accessible to where if I don\u2019t reach you specifically, I\u2019m going to reach someone you know. If there\u2019s a message that my advertiser is trying to get out, we\u2019re going to get that message out\u2026Radio is still extremely viable\u2014one of the most viable products out there.<\/em>\u201d &#8211; Noel Sosa, (17:00)&nbsp;&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">With the recent rise in podcasting and streaming, some consider radio to be at war with the new age, but Noel disagrees. Rather than viewing them as opposition, Noel considers the new platforms to be opportunities to grow and increase listenership across different demographics. As Rox Radio Group\u2019s stations are all local, podcasts, streaming platforms, and other new media allow the business to reach listeners across the country.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>You need to be as present [in] as many places as possible. Meet people where they are\u2014and obviously, I\u2019m a radio company. I\u2019m always going to make sure that that is our foundation, but what are we doing to interact in those other spaces? Podcasting, streaming, or do our DJs put together playlists, things like that<\/em>.\u201d &#8211; Noel Sosa, (18:51)<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Finding Local Partners<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">For most radio stations, advertising is the name of the game. It pays the bills, keeps the lights on, and allows stations to pump music into speakers across their region. And Rox Radio Group is no different, except that they take the extra time to develop a relationship with their partners and create a plan that results in the highest ROI possible.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201c<em>We\u2019re a local outfit just like you are. We care. We live here. We have relationships here. Our friends live here. Our family lives here. We vote in this community. You know what I mean? We care about what happens here, which means we\u2019re going to care about the work that we do for you. Because if we don\u2019t have these relationships, we don\u2019t have a business, right?<\/em>\u201d &#8211; Noel Sosa, (23:46)<\/p>\n<h3 style=\"white-space:pre-wrap;\"><strong>Connect with Us!<\/strong><\/h3>\n<p class=\"\" style=\"white-space:pre-wrap;\">Do you consider yourself a startup junkie? Join the conversation by following us on <a href=\"https:\/\/www.instagram.com\/startup_junkie\/\"><span style=\"text-decoration:underline\">Instagram<\/span><\/a>,<a href=\"https:\/\/www.facebook.com\/startupjunkie\/\"> <span style=\"text-decoration:underline\">Facebook,<\/span><\/a> and<a href=\"https:\/\/twitter.com\/startupjpodcast\"> <span style=\"text-decoration:underline\">Twitter<\/span><\/a>! Startup Junkie wants to come alongside these entrepreneurs every step of the way. Want to learn more about our services?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/startupjunkie.org\/contact\"><span style=\"text-decoration:underline\">Contact us today<\/span><\/a>!&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary On this episode of Startup Junkies, hosts Jeff Amerine, Caleb Talley, and Victoria Dickerson are joined by Noel Sosa, manager of Rox Radio Group. With four different stations across Northwest Arkansas, Rox Radio Group is the largest independent radio company in the region. Growing up, Noel dreamed of becoming an emcee, and by his [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1640","post","type-post","status-publish","format-standard","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts\/1640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/comments?post=1640"}],"version-history":[{"count":1,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts\/1640\/revisions"}],"predecessor-version":[{"id":1659,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/posts\/1640\/revisions\/1659"}],"wp:attachment":[{"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/media?parent=1640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/categories?post=1640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupjunkie.org\/es\/wp-json\/wp\/v2\/tags?post=1640"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}