5 Principles of Customer Discovery

5 Principles of Customer Discovery

Your goal as a business is to sell your product or service to your customers. But do you know who you’re selling to? Could you identify what their pain points are, their budgets, their spending habits, or even their process for discovering and purchasing a new...
Rockin’ Baker Academy: Meeting a Knead

Rockin’ Baker Academy: Meeting a Knead

Daymara Baker is transforming lives, one loaf at a time.  The Venezuelan native-turned-Fayetteville business woman is cooking up something special in her small, European-style bakery. And it’s not just the sourdough and brioche. For the last three years,...
Startup Spotlight: Luncher

Startup Spotlight: Luncher

For some entrepreneurs, one venture can be the result of a lifetime of experiences. That is true of Edwin Ortiz and his company Luncher. The Mexico City native turned Northwest Arkansas resident is working to solve a problem that very few are as equipped to...